Lotus land CNN as sponsor

3rd March 2010

American news broadcaster CNN has agreed a sponsorship deal with Formula One newcomers Lotus Racing.

The "long-term" agreement will see the CNN logo appear on the front-wing of the T127 race cars, the drivers overalls and visors, and on all team clothing in the coming season. It is unclear whether the deal involves a cash sponsorship or coverage for Lotus or associated brands on CNN. However, the annual value of such a sponsorship would ordinarily be around US$2 million.

Rani Raad, senior vice president CNN International Advertising Sales, said: "The combination of two such iconic and aspirational global brands fits perfectly with CNN International’s worldwide reach and brand positioning. This unique partnership with Lotus Racing takes CNN International into a new era of marketing and promotions and puts us in front of a worldwide audience of millions."

Lotus Racing team principal Tony Fernandes said: "We are very proud to welcome CNN into the Lotus Racing family. It is a sign of the positive impact we have already made in the global business market that such a prestigious brand, familiar to millions around the world as the definitive source of news and current affairs, has made the decision to partner with us. The whole team and I are looking forward to working with CNN in the months and years to come on some very exciting campaigns."

Nurburgring Track Days

20th January 2012

Early season start for Robert La Rocca

9th January 2012

Exciting Italian car collection unearthed

30th December 2011

Merry Christmas and Happy New Year

25th December 2011

Car Storage - Storacar

19th December 2011

Car shipping and SVA registration

18th December 2011

Porsche 911 SWB 2.0 FIA for sale

25th November 2011