Seven-time World Champions photograph tops the bill as nearly 13,000 is raised for Great Ormond Street Hospital
Seven-time World Champion and Mercedes AMG Petronas F1 driver Michael Schumachers unique From the cockpit at Suzuka photograph topped the bill at the recent inaugural Zoom Auction in London as it contributed to the overall 12,770 collected for the renowned Great Ormond Street Hospital Childrens Charity (GOSHCC).
Zoom is an innovative new project in aid of GOSHCC, which involves leading names from the world of Formula One putting their photography skills put to the test. The drivers and team principals of every F1 team were asked to take a photograph of their chosen subjectthe incredible range of 49 photographs on show at the auction demonstrates the extraordinary personalities and passions unique F1.
Schumachers self-titled the office photograph, which fetched 2,500 under the hammer, was just one of many incredible images on display at the launch event on Friday 14 September at the exclusive Wyndham Grand London Chelsea Harbour. A sizeable crowd of 200 motor racing and auction enthusiasts took part in the auction, which also saw the likes of Sebastian Vettels The Red Wall Mountain, Fernando Alonsos Felipe Massa in the snow and Damon Hills Surfers at Dusk images collect impressive sums for GOSHCC.
Eddie Jordan said: Sports people generally like supporting charities, one in particularGreat Ormond Street Hospital Childrens Charity. It has been a privilege and pleasure to host the Zoom auction, raising much needed funds for this worthwhile cause.
Michael Schumacher said: I am delighted that my the office photograph fetched so much for this very worthwhile cause. The image encapsulates F1 for me; the cockpit is where I feel completely at home and everything else is second nature. Great Ormond Street Childrens Charity has a strong link to our sport and I was glad to be able to support them through the Zoom auction.
Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital Children's Charity, said: We were delighted by the success of the inaugural Zoom auction. We are incredibly grateful to have received a fantastic 12,770 donation to Great Ormond Street Hospital Childrens Charity, which will help fund a new Surgery Centre at Great Ormond Street Hospital, due to open in 2016. The Centre will provide the surgical teams at Great Ormond Street Hospital with the world-class facilities they need to treat some of the UKs sickest children. We would like to thank everybody from the F1 community who took a photograph and everybody who generously bid in the auction. The images auctioned give real insight into the personalities of drivers, principals and others involved in F1.
F1 collectors who missed out on the chance to win one of the lots in the auction can still take home a souvenir following the launch of the official book of the project. Zoom: Through the Eyes of Formula 1, is published by Dennis Publishing and will be released later this month. Pre-orders can be made at http://shop.instant-shop.com/Octaneshop/product5260536catno50536.html
Fans also have a chance to purchase a limited edition framed print of any one of the 50 photographs at Memento Exclusives: www.mementoexclusives.com with images priced at 35.99.
