The first annual Prescott Bike Festival was a success beyond expectations. The one day event attracted in excess of 5,500 visitors, 100 exhibitors and some unforgettable opportunities to celebrate all things two and three-wheeled. More importantly, it raised over £52,000 for charity. The Prescott Bike Festival was born out of the need to raise awareness and fundraise for the Nationwide Association of Blood Bikes and one of its member groups, Severn Freewheelers. For 15th April 2012, the Prescott Bike Festival will be bigger, better and hopefully generate even more money for this worthy cause than before.Set at one of the most prestigious hill climb venues in the UK against the beautiful backdrop of the Cotswold Valley, the Prescott Bike Festival aims to provide something for everyone; a relaxed family atmosphere, a huge variety of entertainment and a rare opportunity to ‘Run the Hill’ on your own motorcycle.Well supported by the bike industry, highlights of the 2011 event included the UK debut of the Morgan Three Wheeler, classic machinery from the Brooklands Museum, helicopter rides, live bands, the Stunt Starz stunt riding team and the chance to meet the stars of the British Superbike Championship. Not to mention riders aged from 8 to 81 taking to the hill.In 2012, the Festival will feature the addition of a new Race Bikes Thru’ the Ages display area. Never before has such an extensive collection of bikes been brought together. Here, festival goers will not only be able to get up close with rare exotica, early pioneering machinery, modern MotoGP bikes and more but see many of them in action, ridden by race riders. Of particular note is support from the Lansdowne Classic Series, who will be displaying some of the most prestigious race bikes of the 50’s and 60’s. The 2012 Festival also promises a kids demo area, a new Orchard Food & Bar Village, a Run the Hill Fancy Dress competition and so much more.One of the most amusing new features for the Prescott Bike Festival 2012 was inspired by the unexpected entry of super hero, Superman, into last years’ Run theHill. This year, entrants can choose to tackle the hill climb in fancy dress, raise money for the Blood Bike charities and win a fantastic prize for the best costume of the day!prescottbikefestival.co.ukhas just been launched to provide more details on what will be in store and give the opportunity to purchase advance tickets and secure your place to Run the Hill. There are just 200 entry places to Run the Hill, so it’s best to book early!Prescott Bike Festival will take place on Sunday 15th April 2012 and all proceeds from the day will go to the Nationwide Association of Blood Bikes and Severn Freewheelers.The Nationwide Association of Blood Bikes is the umbrella organisation representing 12 regional blood bike charities, all providing a motorcycle based, free delivery service to the NHS; moving vital medical supplies, blood and pathology samples from medical centres and hospitals throughout the UK. Recently NABB member groups have become involved in the transport of frozen human milk from the donor to the milk processing hospitals. This has been a real life saver due to the necessity of very premature babies intolerance to anything but human milk.Run entirely by volunteers, NABB member groups have over 700 active members with a fleet of 35+ emergency response motorcycles. All NABB riders have an Advanced Riding qualification, are trained in the movement of medical essentials and operate from individual regional charities, but with a common goal, to alleviate suffering and reduce the funding pressures on the NHS.NABB was formed in 2010 and is chaired by Gloucestershire man, Gordon Downie.Severn Freewheelers are the regional Blood Bike group operating in Gloucestershire, Hereford & Worcester and North Wiltshire. Over 70 volunteers help Severn Freewheelers carry out their much needed service. Severn Freewheelers run 4 x BMW R1200RTs and a Honda Deauville, all emergency response equipped and handle some 3000 call outs per annum.