Pirelli continues to support Great Ormond Street Hospital Children's Charity in 2012

Burton upon Trent, February 13, 2012 – Pirelli will continue to support Great Ormond Street Hospital Children’s Charity throughout 2012, having already raised money for this extremely worthwhile cause at the Autosport International Show in Birmingham at the beginning of the year.Founded in 1852, with its key value being “The Child, First and Always”, Great Ormond Street Hospital provides world-class clinical care and carries out pioneering new research for children across the UK and worldwide. Each year, the hospital receives over 192,000 patient visits and is recognised as the country’s leading centre for treating sick children, with the widest range of specialists under one roof. Pirelli will once more lend its support to the official British Grand Prix party in July this year, which is attended by some of the biggest stars of the sport. Last year, the Italian tyre firm donated a 50% scale wind tunnel tyre to a silent auction in aid of Great Ormond Street Hospital Children’s Charity, which was signed by Britain’s last two Formula One World Champions: Lewis Hamilton and Jenson Button.On top of this, Pirelli’s activation area during the British Grand Prix weekend hosted a Formula One simulator as well as a pit stop challenge that allowed the public to compare their skills to those of the professionals in Formula One. Visitors could also pit their wits against a fast-paced Batak reactions game, and the money raised from all these attractions totalled £1886.00.All proceeds from Pirelli’s British Grand Prix activation area this year will once more be donated to the Great Ormond Street Hospital Children’s Charity. The Formula One simulator will also be out raising money at a number of other events supported by Pirelli all over the country throughout the year. Pirelli UK Managing Director Dominic Sandivasci commented: “It’s a privilege for us to continue to support the valuable work of Great Ormond Street Hospital Children’s Charity throughout 2012. This year, our target is to raise even more money for the hospital, which is recognised the world over for its unstinting commitment to sick children and ground-breaking medical research. The British Grand Prix is one of the highlights of our year and we’re proud to be associated again with the official party, but anyone who can’t get to the race can still experience what Formula One competition is like by trying out our grand prix simulator – and raising money for charity at the same time.”

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