Monster Energy deal for FIM Speedway World Championships
Rights holders of the FIM Speedway Grand Prix (SGP) and FIM Speedway World Cup (SWC), BSI Speedway - an IMG Worldwide company - have agreed a multi-year sponsorship deal with one of world motorsport's biggest supporters, Monster Energy.The energy drink brand will serve as presenting sponsor of the SGP series and title sponsor of the SWC, which will now be known as the FIM Monster Energy Speedway World Cup, and a new logo featuring the Monster Energy brand has been designed for the SWC tournament, which takes place in July.Monster Energy has already made a huge impact on the shale sport after supporting Californian Greg Hancock to his second individual world title last year and they also sponsor 2010 gold medallist Tomasz Gollob, Australian speedway champion Chris Holder and Swedish legend Antonio Lindback.The company has built its reputation by sponsoring some of motorsport's all-time greats from Michael Schumacher to Valentino Rossi, and BSI Speedway managing director Paul Bellamy is delighted they will play a huge role in the SGP series and SWC.He said: "It's fantastic for the fans and the series that Monster Energy are on board. They have exciting plans to engage with our fanbase as well as attract a new generation of fans to the world championships."The Monster Energy brand is growing spectacularly. They have an outstanding online presence and over 14 million followers on Facebook."We look forward to working in partnership with Monster Energy to raise their profile even further and take the FIM Speedway Grand Prix series and FIM Monster Energy Speedway World Cup to greater heights."Jamal Benmiloud, marketing director, Monster Energy, said: "We love this sport, from the athletes to the dedicated fans, so it's great to be able to support both the SGP and SWC in their mission to grow this great sport."We're delighted to play our part in presenting the FIM Speedway Grand Prix series and FIM Monster Energy Speedway World Cup. We can't wait to catch up with speedway fans around the world this season. We're looking forward to an exciting season ahead."Rob Armstrong, IMG senior vice president global head of motorsports, added: "It's a credit to the SGP series and the BSI Speedway team that we have attracted a brand like Monster Energy."There are exciting times ahead for the world championships with the Grand Prix series expanding into the Southern Hemisphere this year. I'm delighted to have Monster Energy on board and they have a huge part to play as we continue to develop truly great world championship events."About Monster Energy (www.monsterenergy.com)Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster we choose none of the above. Instead, we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favourite bands can visit your home town. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.At Monster we are all about the things you care about. What kid dreams about landing a 9 to 5 job? We all dreamed about being pro athletes, musicians and living the life. We know it takes encouragement and support to make that dream a reality, so we created the Monster Army to back the next generation pros, the future Greg Hancock, Tomasz Gollob, Valentino Rossi, Michael Schumacher and Jeremy McGrath.Some companies won't let you have any gear unless you're on the payroll. We're all about our fans rockin' the Monster logo the way they want - on hats, shirts, MX bikes, trucks, gear, or even on themselves. Our idea of a promotion isn't giving away a TV you already got. Our promos offer exclusive VIP access, insane trips hanging with top musicians, athletes, and real gear like dirt bikes, snowboards, BMX bikes, rims and helmets.In short, at Monster all our guys walk the walk in action sports, punk rock music, partying, hangin' with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is...A lifestyle in a can.