Marussia F1 has announced that its partnership with CNBC, the leading global broadcaster of business and financial news and information, has been extended into the 2012 Formula One season, which gets underway this weekend in Melbourne, Australia (16-18 March).
The Marussia F1 Team’s ‘Official Business Media Partner’ will be represented on the team’s new 2012 race car, the MR01, on the racesuits of German driver Timo Glock and his new team-mate, Frenchman Charles Pic, and within the team’s trackside environment at the 20 international Grands Prix featured on this year’s calendar.
CNBC, a division of NBCUniversal, is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC is dedicated to CEOs, senior corporate executives, the financial services industry and private investors. The channel is available in more than 390 million homes worldwide. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools.
Underpinning CNBC’s traditional branded presence within the team is an innovative business to business opportunity for existing and new commercial partners of the Marussia F1 Team, which provides a variety of ways for them to harness this powerful business news medium. CNBC’s global audience of affluent and highly influential business leaders, and the team’s fast-growing fan base, can also look forward to Formula One news updates and on air content around a number of marquee Grand Prix events throughout the season.
Andy Webb, CEO, Marussia F1 Team
“We’re delighted that CNBC has continued its commitment to the Marussia F1 Team as our Official Business Media Partner for the 2012 season. Last year our partnership proved successful, promoting the team to CNBC’s influential audience and helping to expand and add value to our portfolio of commercial partners.
“The anticipation within the team is really building now for the start of the 2012 season this weekend in Melbourne. We enjoyed a very positive track debut with the MR01 at Silverstone last week and whilst we are unable to draw any hard and fast conclusions until we run for the first time on Friday, we are optimistic that we will be able to make a good step forward this year and really start to build towards our ambitious plans for the future.
“We’re looking forward to the season and we are excited to have the global power of the CNBC brand behind us once again.”
Charlotte Westgate, Vice President, Marketing & Communications, EMEA at CNBC
“CNBC’s partnership with the Marussia F1 Team is an innovative solution that provides marketing and commercial opportunities for both brands. The partnership enables us to put the CNBC brand in front of a massive global audience, which is complementary to our own influential and affluent viewer base around the world. We look forward to working with the Marussia F1 Team and wish them success in the 2012 season.”