An exciting new TV package, taking advantage of changing viewing trends and the power of the internet, has been unveiled for the 2012 Porsche GT3 Cup Challenge GB.Each of the season’s six events will be filmed and magazine programmes will be broadcast on both Porsche’s massively popular YouTube channel and on the Porsche Origin website. Using Porsche’s very well established social media access, each race-highlights video will get an instant potential exposure of up to 49,000 Porsche YouTube subscribers.

For specialist videos broadcast on the Porsche Facebook page, there is a potential exposure of up to 3.5 million enthusiasts, giving a total package that compares very favourably with audiences on traditional motorsport-based television channels.