Turkey receives Formula One boost

Turkish agency Saran Media has finalised what it calls a 'multi-year agreement' with Formula One Management (FOM). The agency, which already markets the Premier League, Wimbledon and Diamond League athletics to Turkish broadcasters, will license Formula One television rights in Turkey.

Turkish coverage of this year's Grands Prix is only available on digital service Smart Spor; Saran has been tasked with broadening coverage of the sport in the country.

Selim Usta, director of Saran Sports, said: "We are very pleased and proud to be cooperating with FOM. Formula One is a major television property, that has a huge following in Turkey."

This year will be the first Formula One season since 2005 without a Turkish Grand Prix, following the failure of Turkish officials and government to complete a new commercial agreement with the sport. The state-of-the-art Istanbul Park circuit was created specifically for Formula One, but the race struggled to attract large attendances and the sport failed to build a significant following in the country.

Source: SportsPro