The British Superbike Championship secured two new sponsors on the eve of its first event of the season, which took place over Easter weekend.
Monster Energy have become an official sponsor of the championship as well as the title sponsor of the 125cc and Moto3 classes which support the main series. The energy drink already supports the likes of Valentino Rossi and the Mercedes GP Formula One team.
•Motopoint step up to sponsor bike seriesMeanwhile, Williamson-Dickie Europe has become an official supplier and will kit out the 700-strong army of marshals who support the series.
Both deals were signed with MotorSport Vision, the commercial and media rights holder of the championship.