Stefan Johansson to sponsor Alex Lynn

The British Formula 3 season promises to be yet another action packed season with 10 events and 29 races throughout Europe. Driver Alex Lynn is set to debut in the Formula 3 series following a championship winning 2011 in Formula Renault, where he racked up an impressive 12 wins throughout the season.

The talented 18-year-old rising star of British Motorsport has caught the eye of legendary Formula One driver Stefan Johansson, who has for the first time agreed to sponsor a driver.

"This is my first initiative to sponsor a young athlete which I believe have all the ingredients to go all the way in their respective field. I have always been interested to try and help young drivers that have exceptional talent, and I believe Alex clearly falls into this category.” said Johansson, “I have been following his progress the last few years and if he continues on the same path it won't be long before we will see Alex reaching the top of the ladder in our sport.  I am proud and honored to be a part of the team that will make Alex realize his dreams and goals."

In addition to his continued involvement in motorsports both on and off the track, Johansson is enjoying a second career designing racing inspired Swiss timepieces for his eponymous line, Stefan Johansson Växjö. These complex mechanical wonders are put to the ultimate test of being worn by a professional driver during an actual even where they must withstand the vibrations of the steering wheel while negotiating sharp corners as well as numerous gearshifts and thousands of miles of track. Johansson has designed a limited edition series of 10 custom Mark VIIIF chronographs emblazoned with Lynn’s logo.

"Naturally, I'm thrilled to have the opportunity to partner with Stefan, his watches are cool and his illustrious career is certainly an inspiration to me! We've known Stefan for a few years and I have always appreciated his help and advice along the way.” Says Lynn of the partnership,  “Stefan knows what you need to do to get the job done in motorsport and when he suggested the watch partnership, I was really pleased.  It will be extra motivation to me to be wearing my Stefan Johansson Växjö watch as I compete!"

In addition to Alex Lynn, legendary racecar drivers Mark Blundell, Johnny Herbert, Arie Luyendyk, Eddie Cheever, Emerson Fittipaldi, and Scott Dixon have donned the Mark VIII Collection on the track.

About Alex Lynn:Alex Lynn is widely recognized as one of Britain's most talented up-and-coming formula racing drivers.  Current Formula Renault 2.0 Champion, he beat competitive grids all year long, managing to beat the 8 year old record of Lewis Hamilton for most wins in a season, taking 12 wins from 20 starts in 2011.  In 2010, Alex was Formula Renault Graduate Champion as well as Winter Series Champion, setting a standard which he emulated in wining the championship overall in 2011.

In 2012, Alex will continue to drive for the Fortec team, but in the super-competitive British Formula Three series.  Previous winners in the series include Ayrton Senna, Mika Hakkinen, Jenson Button and Stefan himself, who was champion in 1980, the same year that he made his Formula 1 debut.

Alex is proud to have been selected as a member of several driver development programs, including the British Racing Drivers Club SuperStars, the RAC MSA Team UK and the FIA Institute Academy of Excellence, all of which seek to develop the most talented drivers of their

About Stefan Johansson:For professional race car driver and watch designer Stefan Johansson, time truly is of the essence.   The seasoned veteran of F1, Indycar, and LeMans style sports car racing brings a unique perspective and a new standard of precision and style to the art of horology with his Stefan Johansson Växjö Mark VIII limited edition, luxury timepieces.

From three decades of piloting classic and contemporary race cars around some of the world’s most revered tracks, Johansson knows what it is to “be in the moment,” and he brings that focus, clarity and synchronicity to Mark VIII, where the lingua franca of racing and the language of time connect.

About Alex Lynn’s custom Mark VIIIF Timepiece:Once upon a time, Johansson’s father – a racer before him – was known in the sport as “Leaf.”   Once Johansson himself entered auto racing, he acquired the nickname “Little Leaf”  - an emblem he has displayed on helmets throughout his career, and now on his watches.   The Mark VIII F watch juxtaposes this and other playful details with several complications.

The black dial features oversized, highly legible military style numbers mark the hours at a glance while the smaller figures around the bezel draw the eye to one of the Mark VIII F’s signature complications  - a date display sweep center hand tipped with the signature leaf, which cleverly points to the days of the month.  Three chronograph subdials indicate hours, minutes and seconds while the 12-hour countdown register honors one of horology’s most traditional complications, the moon phase.  Here, in a tongue-in-cheek twist, Johansson renders the moon as a smiley face.

This bold timepiece is housed in a 47 mm stainless steel case with a black PVD coated finish with an anti-glare sapphire crystal covering the dial and an exhibition glass back that reveals the Swiss-made watch’s Valjoux 7751 movement.

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