MINI supports the Life Ball in Vienna for the 12th time. Proceeds so far from the one-off Life Ball MINI models amount to more than a half a million euros.
Since its market launch in 2001, MINI has been a partner of the Life Ball.During this period, eleven unique vehicles have been specially designed forthe event by a wide range of internationally renowned celebrities. For the20th anniversary of the Life Ball, MINI continues its tradition of donatinga vehicle that has been creatively adapted by an international celebrity,the proceeds of which go to projects combating HIV and AIDS.
The auctioning of these one-off MINI models over the last years has generated proceeds of more than 500,000 euros for the charitable cause.