Mercedes AMG Petronas teams up with IWC Schaffhausen

The MERCEDES AMG PETRONAS Formula One Team has announced a newpartnership with IWC Schaffhausen, with the Swiss watch manufacturerbecoming the Official Engineering Partner of the team from January 2013.The link between IWC Schaffhausen and AMG, the performance brand ofMercedes-Benz, dates back to 2004, when they reached a partnershipagreement. The new relationship with MERCEDES AMG PETRONAS continues thisshared passion for pushing the boundaries of precision engineering.IWC Schaffhausen have been producing luxury watches since 1868, and arerenowned for their pursuit of perfection and technical innovation in thedesign and engineering of their timepieces, a perfect match for theprinciples of the team.

Ross Brawn, Team Principal of MERCEDES AMG PETRONAS said: "It is widelyrecognised that motorsport serves as a testing ground for technologies thatultimately benefit us all. As the pinnacle of global motorsport, Formula Oneis at the forefront of such development, and that leading role is set tocontinue in the years ahead. It is a privilege to find another company thatespouses the same principles as our own, with the same insistence onabsolute perfection. We firmly believe that the partnership with IWCSchaffhausen will be enormously beneficial to us both."Georges Kern, CEO of IWC Schaffhausen commented: "The partnership withMERCEDES AMG PETRONAS will enable us to share our passion for high-levelengineering, our quest for ultimate perfection and our aim for topperformance with a global audience through the medium of Formula One.This is a win-win situation for everyone involved. Both of our companiesattach importance to craftsmanship and innovation, and are driven by apioneering spirit that underpins all we do. We are looking forward to beingpart of the MERCEDES AMG PETRONAS team and the sport of Formula One."


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