Car rental company Hertz has been announced as the title sponsor of the upcoming 2012 British MotoGP to be held at Silverstone from 15th to 17th June.

According to an official press release, 'The move follows the successful collaboration between the MotoGP rights holder Dorna Sports and Hertz, which has been the car and equipment rental supplier for the premier motorcycle racing world championship since 2010.'

Under terms of the agreement, financial details of which were not released, Hertz will enjoy significant exposure through a range of branding opportunities at Silvertstone.

"Britain is certainly on the world stage for sports this year, and I'm very proud that Hertz is the title sponsor of the exhilarating British Grand Prix," said Hertz International president and Hertz Corporation vice president Michel Taride. "The adrenaline-fuelled MotoGP event will have fans on the edge of their seats as they marvel at the feats of the riders and their motorcycles alike, and it is a privilege to be part of the action."