Ahead of this weekend’s European Grand Prix in Valencia, Pirelli has launched a new section on its corporate website called “Inside the Action” that allows motorsport fans to ask the Italian tyre firm questions.

From June 21 to June 25, five influential bloggers will gather questions from fans across the globe and post the answers from Pirelli specialists. They will also share the results of extensive tyre testing sessions from the driving seat of the world's greatest sportscars.

The innovative idea will allow fans the opportunity to gain behind the scenes access to Pirelli, its technical knowledge and strategic insights. The bloggers themselves come from all four corners of the world and rather than being professional journalists, they are ordinary people with a passion for cars and Formula One: just like many of Pirelli’s customers.

As for the questions, they can be about anything at all regarding Formula One: not just tyres. Pirelli’s experts, including Motorsport Director Paul Hembery, will answer each question as honestly and fully as they can.

Pirelli UK Managing Director Dominic Sandivasci said: “Bloggers will be able to receive and collect questions from various individuals during the Formula One weekend in Valencia, who will then forward the most important themes directly to our experts. Pirelli is always looking at new ways to engage with its customers and as we are approaching the season’s midway point, we felt it would help Formula One fans to connect with the sport in a more direct manner.”

To view the latest updates to the Pirelli website, please click on the following link: pirelli.co.uk/insidetheaction