Hyundai poised to return to the World Rally Championship

■Rally-ready model, based on New i20, unveiled at Paris Motor Show ■Realisation of long-term strategy to set-up in-house WRC team in EuropeHyundai is poised to return to the FIA World Rally Championship (better known as the WRC) and hasunveiled a rally-ready version based on the New i20 at the Paris Motor Show.The WRC is one of the worlds toughest motorsport series, and the vehicle has been engineered to overcome the extreme terrains and weather conditions that competitors face.Following its withdrawal from motorsport in 2003, Hyundais long-term goal was to set up an in-house WRC team in Europe and develop a performance rally car, resulting in the WRC i20s debut in Paris.Mark Hall, Marketing Director at Hyundai Motor Europe, commented: The World Rally Championship is recognised as one of the most dramatic sporting series on Earth.  Its a spectacle filled with excitement and dynamism − the perfect embodiment of the Hyundai brand.The WRC also offers the most technologically-diverse challenge for an automotive manufacturer.  Our participation will demonstrate Hyundais engineering excellence and durability, and will also help to enhance our passenger vehicles in future.Hyundais rally history The companys involvement in the sport began in 1998, when it competed in the F2 class of the WRC for two seasons.  In 1999, the team announced it would step up to the top class in 2000, rallying a fully-developed WRC car based on the three-door Accent, which competed until 2003.About the WRC The WRC is regulated and controlled by the Federation Internationale de lAutomobile (FIA), the governing body for worldwide motorsport.Current World Rally cars are based on 1.6-litre production models, and feature dramatic aerodynamic enhancements, 4x4 systems, turbochargers, sequential gearboxes and other high-tech additions.Hyundais sporting sponsorships As well as motorsport, Hyundai is proud to be associated with a number of other sports.  A long-term, committed partner of football, Hyundai has been an official UEFA EUROTOP partner since 1999, with the current agreement extending until 2017, ensuring Hyundais involvement at all major European Championship tournaments, including this summers UEFA EURO 2012.  The company has also served as the official automotive supplier to FIFA-sanctioned events around the world since the 2002 FIFA World Cup in Korea and Japan, under an agreement that will take in tournaments up to the 2022 FIFA World Cup in Qatar.Hyundai is also the exclusive automotive sponsor of Fdration Internationale de Ski (FIS) ski jumping competitions around the world.  The partnership will cover more than 80 ski-jumping events.

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