iRobot TO CLEAN UP AT FINAL ROUND OF THE FIA WORLD RALLY CHAMPIONSHIP
Robotics company sponsors new Power Stage
The organiser of next week’s Wales Rally GB (13-16 November) has announced that robotics company iRobot is sponsoring the spectacular new iRobot Brenig Stage, the climax to both the event and the 2014 FIA World Rally Championship.Sunday’s final run through the breathtaking scenery of Brenig is the rally’s dramatic, concluding Power Stage for which extra points are awarded.“We are delighted to welcome iRobot to Wales Rally GB and the world of international stage rallying,” said Ben Taylor, Managing Director of Wales Rally GB. “Thanks to global live TV coverage, the event will be broadcast to more than 50m viewers around the world, providing an engaging and dynamic platform for innovative brands like iRobot to showcase their products”.iRobot’s home robots are revolutionising the way people clean – inside and out. More than 12 million home robots have been sold worldwide, with the award-winning iRobot Roomba floor vacuuming robot leading the charge.iRobot Roomba 880 is the ultimate high performance robot vacuum cleaner. Featuring the revolutionary new AeroForce Performance Cleaning System and AeroForce Extractors, it’s proven to remove up to 50% more dirt, dust, hair and debris from all floor types with less maintenance hassle.Bo Simonsen, market manager of Witt UK & Ireland, iRobot’s distributor, said: “Like the 2014 Wales Rally GB, which will power through 23 stages culminating in the iRobot Brenig Power Stage, iRobot is the driving force in the home.“With the Roomba 800 Series’ new AeroForce Extractors, iRobot has invented a completely different way to clean your floor. These robots, and the AeroForce technology behind them, are disrupting the floor care category yet again. As the creator of the home robot category, iRobot is dedicated to driving innovation and offering practical solutions to every day problems.”The iRobot Brenig Power Stage action will be screened live to UK television audiences on BT Sport with delayed ‘as live’ coverage on SC4. Subsequent highlights will be aired on both ITV4 and Motors TV.Spectators wanting to experience the iRobot Brenig Power Stage can find a comprehensive ‘Rally Planner’ guide online via the official www.walesrallygb.com website which also has full ticketing information. Tickets are also available via the ticket hotline on 0844 847 2251.