Reaching a Bigger-Than-Ever Audience of Collectors
Once Again, H&H Leads the Way in Innovation with New-Style Mini Catalogues Reaching a Bigger-Than-Ever Audience of Collectors
With H&H Classics’ first 2015 sale only a few days away, the reaction from registered clients to its new-look, complimentary catalogue has been an overwhelming thumbs up.
H&H is the only UK-based saleroom to offer a complimentary auction catalogue to all its active buyers and sellers. Over the years, the figure has grown dramatically, so much so that for 2015 the handy, pocket-sized volume has been redesigned with an even cleaner, simpler look, with the aim of making it a better companion to the in-depth descriptions available on www.classic-auctions.com.
For each entry, the new guide lists year/make/model, registration, chassis and estimate. Every car or motorcycle has one front-three-quarter photograph, its lot number and three salient bullet points. For further information, clients can visit www.classic-auctions.com where many more photographs and a comprehensive description can be viewed. Or, for those wishing to have this information printed, a quick phone call to H&H’s Cheshire offices will mean full details are posted out by return.
At H&H’s Buxton sales the new-style pocket guide will be the main printed source of information, whereas for events at Chateau Impney, the Imperial War Museum, Duxford and the Rolls-Royce Enthusiasts’ Club Annual Rally and Concours at Burghley House, it will be joined by an A4-sized, heavyweight catalogue. Clients are encouraged to subscribe to these deluxe brochures, at a reasonable £20.00 per sale.
Commenting on the decision to redesign its complimentary catalogues, H&H Classics’ managing director Simon Hope said: “We feel that it’s in sellers’ and buyers’ interests alike that H&H continues to reach as many people as possible.
“In an ever more competitive market we know that our catalogue circulation figures dwarf the opposition and are an important point of difference. Added to the ever increasing traffic our website attracts, and our growing presence on social media, we are confident that we provide the best marketing exposure for every vehicle we consign.”
H&H Classic 2015 Auction Calendar
25 February, The Pavilion Gardens, Buxton15 April, Imperial War Museum, Duxford20 June, Rolls-Royce Enthusiasts’ Club Annual Rally and Concours, Burghley House, Stamford11 July, Chateau Impney Hill Climb, Droitwich29 July, The Pavilion Gardens, Buxton14 October, Imperial War Museum, Duxford18 November, The Pavilion Gardens, Buxton9 December, Chateau Impney, Droitwich