London Classic Car Show shortlisted for industry awards

The dynamism, creativity and innovative thinking that drives leading exhibition company Brand Events has been recognised with the company’s newest event, The London Classic Car Show, being shortlisted for two coveted industry awards.Held at London’s ExCeL from 8-11 January, the show has been nominated for Best Consumer Show and Best Consumer Marketing Campaign in the prestigious awards organised by Exhibition News, the industry’s leading news magazine.Despite being in its first year, The London Classic Car Show has immediately challenged long established events – among the other exhibitions shortlisted for Best Consumer Show are The Ideal Home Show and Grand Designs Live.“We are thrilled to have been shortlisted for these two awards,” said Event Director Bas Bungish. “One of our goals when creating the London Classic Car Show was to raise the bar with a host of features that would set new standards for motor shows.“As the show closed its doors after four days of full-on classic car action, exhibitors and visitors alike agreed The London Classic Car Show did just that. To be nominated for these two awards is the icing on the cake.”Innovations included the show’s centrepiece – The Grand Avenue, a highway running through the centre of the show. While motor shows are invariably static affairs, The Grand Avenue turns exhibits from museum pieces into living, breathing showstoppers, allowing visitors to see and hear their favourite cars in action.Everything from 100-year-old veterans and Sixties supercars to Grand Prix racers – with Ayrton Senna’s Lotus 97T in particular providing the show with an awesome soundtrack – were driven along The Grand Avenue. Indeed action on the Avenue proved so popular that Brand Events arranged extra shows during the event.Other highlights included a exhibit devoted to the cars that shaped legendary Red Bull F1 designer Adrian Newey’s life and career while Top Gear’s James May chose what he regarded as the 13 most influential cars of all time… everything from the Ford Model T to James Bond’s Aston DB5, as modelled by Corgi Toys.Exotic classic cars rubbed bumpers with iconic Le Mans racers while dealers enjoyed a brisk trade – among the classics sold to eager customers were a £1.5 million Ferrari and three Aston Martins and an E-Type Jaguar at a cool £500,000 each.Such was the success of the event that as the inaugural London Classic Car Show closed its doors, Brand Events announced that the 2016 show – set for 18-21 February at ExCeL – would be 50 per cent bigger.“The Grand Avenue will be back in 2016,” confirmed Bungish, adding: “And there will be many other exciting and innovative new features. At last London has a classic car show worthy of the capital.”• Winners of the Exhibition News Awards, 2015, will be announced at a gala evening held in London on Friday, April 10.

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