Alfa Romeo to celebrate the 100th anniversary of Monza with a ‘Tribe Day’, dedicated to the brand’s historic ties to the Circuit
Tribe Day to include 112 iconic cars and 100 Giulia GTA models to tell the story of the Alfa brand
Alfa Romeo exhibits to take place at the Arese Museum and the Balocco Proving Ground, with events held in Milan and at the Monza Circuit itself
All participants of the Tribe Day will be seated in a dedicated Alfa Romeo area in the Ascari and Biassono stands to support the Alfa Romeo F1 Team ORLEN at the Italian Grand Prix
Tribe Days to take place on Saturday 10th September and Sunday 11th September
Alfa Romeo will be celebrating the 100th anniversary of the world-famous Monza racetrack with its first Tribe Day, an international event which will gather the brand’s fans from all around Europe. Alfa Romeo has had a historic association with Monza, the track where the brand won its first Formula 1 title on September 3, 1950.
Falling in line with the Italian Grand Prix, Alfa Romeo’s 112-year history will be remembered with a collection of members of official brand clubs who will take part in the event, and each one will be represented by an iconic vehicle.
The event will also host 100 Giulia GTAs, one of the most successful models in the brand’s history, and their owners to celebrate the 100 years of the Monza Circuit. The Alfa Romeo Giulia GTA epitomizes Alfa Romeo’s highest sporting achievements, playing a key role in the brand’s motorsport success.
Making its race debut at the 1000 KM of Monza in 1965, the Alfa Romeo Giulia GTA went on to see further success at the track in the 4 Ore of Monza – one of the most important events in the world for Turismo cars - with the Giulia Sprint GTA of De Adamich-Zeccoli dominating the race, followed by six other twins Giulia GTA. Four consecutive victories would be celebrated at the 4 Ore of Monza. This was followed by many more victories, from the Coppa Piemonte to the Inter-Europa and the successes achieved by the Giulia Sprint GTA-SA and GTA 1300 Junior versions.
The Tribe Days will take place in two of the brand’s most iconic locations: Alfa Romeo’s home at the Arese Museum, where the participants will be immersed in the brand’s legendary history and witness the prized jewels of the museum collection, and the Balocco Proving Ground, where they will take part in test drives, parades, and track exercises to highlight the dynamic abilities of their Alfa Romeos.
Two iconic Alfa Romeo parades.
The most iconic moments of the Alfa Romeo Tribe Day will be the two parades. The first one will take place on Saturday afternoon inside the Monza Circuit, with 112 historic vehicles shown off on the same track where the F1 single-seaters are going to face off during the same weekend.
The second parade will take place the following morning, when 112 historic vehicles and 100 Giulia GTAs will depart from the Arese Museum and traverse the city of Milan, passing by some iconic locations. After leaving the Arese Museum, the parade will make its way through Milan, driving along the Arco della Pace, the square of Castello Sforzesco - symbol that Alfa Romeo’s logo proudly boasts - then touching on Piazza Duomo, Piazza Della Scala, Via Montenapoleone, Piazza Cavour, Piazza della Repubblica and the Central Station.
The parade will also stop by the places where at the beginning of the century stood the Portello, Alfa Romeo's first production site and today home to the first flagship store featuring Alfa Romeo’s new brand identity. Finally, the parade will reach the Monza Racetrack, where all participants will watch the Grand Prix and support the Alfa Romeo F1 Team ORLEN in a dedicated seating area in the Ascari and Biassono stands.
A dedicated livery on the C42 designed by Alfa Romeo Centro Stile
The C42 will hit the track with a livery made specifically for the Italian Grand Prix by the Centro Stile Alfa Romeo. Alfa Romeo designers have reinterpreted the historical elements of the diagonal-shaped lettering and the historic biscione from the 1950s, which were already present in the official livery.
Both are given greater visibility thanks to a central position on the engine cover and by increasing their size with an unprecedented solution that differs from the right to the left side. For the occasion, the historic circular logo also finds space on the car's front.
The two logos pay homage to the city and region, the birthplaces of the brand. An unbreakable tie written in its name: Anonima Lombarda Fabbrica Automobili.
The "Monza Days" come alive at the Alfa Romeo Museum
As usual, the Italian GP will see a full calendar of events and activities at the Arese Museum, aimed at all Alfa’s enthusiasts. The events begin on Wednesday, September 7th, with drivers Valtteri Bottas and Zhou Guanyu meeting fans and enthusiasts for an autograph session from 7:30 to 8:30 p.m. The Museum will remain open until 9 p.m. Both the practice and qualifying sessions on Saturday, September 10th and the race on Sunday, September 11th, will be broadcast live on the big screen in Sala Giulia. On Saturday and Sunday, at 5 p.m., fans will be able to parade with their own Alfa Romeo the Museum's indoor track.