PFPR aiming to shine with Autoglym

Autoglym, the UK’s leading car care brand, has appointed PFPR Communications to manage its public relations activity in the UK and in selected markets overseas.  PFPR won a competitive three-way pitch to claim the account, which will involve promotion of the full Autoglym retail and trade product range.Autoglym's PR came up for pitch due to the retirement on 31 October of Geoff Courtney, who through his consultancy Media Men has handled the account for more than 22 years.Letchworth-based Autoglym has handed PFPR a wide-ranging communications brief, reflecting the scale of its expanding product portfolio, the breadth of its customer base and its ambitious commercial growth objectives for 2008/09 and beyond.  Since it was founded in 1965, Autoglym has developed over 2,000 products for a wide range of customers, including private motorists, professional valeters, car dealers, fleet companies, bodyshops and train, bus, coach and truck operators.  PFPR will develop a multi-faceted PR programme with tailored communications activity targeting these and other audiences in the UK and in Autoglym’s various export markets.“Autoglym is the UK’s most prestigious car care brand, and we are extremely proud to have been selected as the company’s new PR consultants,” comments Peter Cox, Client Services Director at PFPR Communications.  “Winning this account underlines our status as the UK’s leading automotive specialist PR agency, and the iconic Autoglym brand is a very harmonious addition to our existing client list.  We are looking forward to the challenge of increasing Autoglym’s profile across a wide range of consumer and trade media, and supporting the company’s ambitious growth plans in the months ahead.”For further information about Autoglym and its products, contact Jonathan Visscher at PFPR Communications on 01622 776686, or email jonathan.visscher@pfpr.com.

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