The Leicestershire-based innovation company, Pera, announced today the award of a Government contract to support and develop the UK motorsports industry.Chosen not only for its extensive programme management experience but also for its business development expertise, Pera was the winning contender to deliver the Motorsport Academy on behalf of Motorsport Development UK. The UK remains a world leader in motorsport, enjoying a unique position serving Formula 1 and other international race series. The UK possesses an established wealth of world class design, coupled with engineering companies which can offer cutting-edge creativity to customers around the world. The industry’s achievements are powered by a well-educated and flexible workforce. The Motorsport Academy will help motorsport businesses find and nurture this talent, representing the lifeblood of success. The Motorsport Academy is also able to equip companies with the market, technological and business insight to keep the industry competitive. Offering an enhanced capability to draw on the Business Intelligence Centre at Pera, the motorsport industry now has a dedicated resource through which companies can locate the best research partners, identify advances in technology and secure market information.‘We are looking forward to helping the UK maintain its position as a world leader in motorsport by fostering and developing talent to enhance business competitiveness,’ says Colin Moody, Director of Pera. ‘Motorsport represents a strategic British industry with the potential to grow significantly in an increasingly competitive and expanding global market, by developing world-leading technologies, innovation and creativity, all of which comes from harnessing the talent of people working in the industry.’