Allianz & AT&T Williams partnership extended to a decadeOxford, UK. The AT&T Williams team today confirmed that its long-standingsponsorship engagement with Allianz, one of the leading global servicesproviders in insurance, banking and asset management, has been extended,which will take the partnership into its second decade.
Over recent years, Allianz has pursued an award-winning sponsorshipactivation programme, communicating important consumer messages aboutroad safety and risk management built around the engagement Formula Oneoffers.
Steven Althaus, Head of Marketing Communication at Allianz SE said, “Allianzhas built extremely effective international awareness campaigns about roadsafety and risk management around the themes Formula One provides. Thesecampaigns have directly and positively impacted our core business activitiesand this is why our programme with AT&T Williams endures. We are delightedto be extending our agreement with the team.”
Allianz is part of a wider quorum of AT&T Williams sponsors who have, or willhave partnered the team for more than ten years, with other decade-longsponsorships including Accenture and Thomson-Reuters among others.On the confirmation that Allianz would partner the team into the future, AT&TWilliams Team Principal Frank Williams said, “I would like to thank Allianz fortheir valuable and long term support. Their ongoing association with the team isthe greatest validation of our efforts and there is little which can be moresatisfying than enduring relationships of this nature.”