New Yokohama ADVAN tyre to launch

 in 2009

There will be a brand new addition to the range of Yokohama high performance tyres in the UK in 2009. The ADVAN Neova AD08 will hit the UK shores mid-way through the year and will bridge the gap between the flagship ADVAN Sport road tyre and the track-day inspired ADVAN A048.

ADVAN is Yokohama’s flagship range and the Sport is widely accepted as the ultimate everyday road car tyre. Its combination of grip, performance, safety and response have led to it being adopted as the Original Equipment (OE) fitment for models from Porsche, Bentley and Mercedes tuner, AMG.

The A048 on the other hand, is a road-legal track day tyre, aimed squarely at those drivers who are prepared to accept nothing except the best when it comes to driving to and from a circuit and getting the most from their car while enjoying it to the full in the ultimate playground, the racetrack. It’s this reason that has led to the A048 also being adopted as OE fitment to a range of ultimate drivers’ cars, including the Lotus Exige, Aston Martin Vantage V8 N24 and the Ariel Atom.

The Neova AD08 has been designed using all of the experience that Yokohama has amassed in decades of developing exceptional tyres for both the road and motorsport markets. This culminated in their being chosen as control tyres for the world’s premier touring car race series, the FIA World Touring Car Championship.

The Neova AD08 builds on the previous model, the AD07 to become what Yokohama describes as it’s strongest road tyre. The construction has been designed to give even greater response and stability than the Sport while the tread pattern and compounds have both been developed to provide the driver with unrivalled degrees of grip and safety in all weather conditions. The fact that the Neova AD08 is perfectly road legal yet gives performance close to semi-slick race tyres makes it a perfect choice for the uncompromising performance driver.

The AD08 will be available from the Yokohama dealer network or direct from the UK distributor, Yokohama HPT Ltd from the second quarter of 2009. It will be available in a range of sizes, from 15in to 19in and prices will be confirmed at launch.