As a New Marketing Partner
Andersen Racing announced today that it has a new marketing partner in Lafarge North America Inc., a Lafarge Group company that is the largest diversified supplier of construction materials in the United States and Canada.
Lafarge’s involvement will center on RLR/Andersen Racing’s participation in the 15-race Firestone Indy Lights series and Andersen Racing’s three races in the Star Mazda Championship presented by Goodyear at Sebring (Fla.) International Raceway and the New Jersey Motorsports Park. The Palmetto, Fla.-based team is the defending team champion in the latter series.
"As the leading producer of building materials, Lafarge's strategy is driven by innovation," said Louise Muth, director of external communications for Lafarge North America. "This is a key reason why we're partnering with Andersen Racing. For the same reasons Andersen achieves success on the track, Lafarge achieves success in its businesses. We do it by developing human talent, investing in research, and being committed to innovation. This, of course, supports our overall goal of generating value for our customers."
"Using racing as a metaphor for faster completion of construction projects fits well with two major announcements by our Gypsum Divisionin 2009: our new joint compound plant in Silver Grove, Ky. which manufactures our innovative Rapid Coat® products, and the re-launch ofour unique Rapid Deco® Level 5 gypsum board," added Harry Lubitz, director of marketing for Lafarge North America’s Gypsum Division.