Airline AirAsia has extended its sponsorship agreement with the MotoGP World Championships and series organiser Dorna Sports.
The two-year renewal will see the airline serve as the title sponsor of the Japanese Grand Prix in 2012 and 2013, and the Australian GP in 2012, with an option to extend to the 2013 race down under. AirAsia already holds the title rights to the British leg of motorcycling's premier series, set to take place this year from 15th to 17th June.
AirAsia chief executive Tony Fernandes said: "Our close relationship with MotoGP is further strengthened through the signing of this agreement. Our airline believes in MotoGP because it allows us to expand our brand awareness and also helps us reach a young audience who are going to use our broad range of services.
“Our involvement in the MotoGP World Championship increases every year, as AirAsia has also been involved in the sponsorship of teams and riders, something which started in 2009 with Zulfahmi Khairuddin and continues to this day. This involvement demonstrates our belief in motorcycle racing, a thrilling sport with millions of fans around the world.”
Pau Serracanta, managing director commercial area at Dorna Sports, added: "I am very pleased with this new agreement we have signed with AirAsia, appointing them as title sponsor for the Japan and Australia GPs for the next two years. This airline has been named the best low cost airline for the past two years thanks to the excellent service it offers to thousands of passengers.”
“Most importantly, this alliance allows them a presence in two very important markets for them; in Australia, where they have been offering their services for some time, and in Japan, where they have recently begun operations. I hope this relationship continues to be as successful as it has been to date, as we are extremely satisfied with the results the partnership has brought."