Crescent Suzuki's co-title sponsor FIXI PLC will become the team's official title sponsor for the rest of the 2012 World Superbike Championship, starting at the European round at Donington Park this weekend.
The team will now be known as FIXI Crescent Suzuki and the new-look livery, featuring additional FIXI branding; will be on show at Donington this weekend, when the squad will be going all out for glory on their Suzuki GSX-R's in-front of the team's home fans.
Crescent teamed up with FIXI - one of London's leading independent brokerage houses - in 2011 as a partner for its British Superbike team. The institutional foreign exchange specialists then made the step up to WSBK with the Dorset-based squad for this season, but has now expanded its involvement to become the title sponsor.
FIXI PLC is an independent brokerage house based in the heart of London's financial district and offers a worldwide service for its clients from offices in Chicago - and the soon to be opened Singapore and Hong Kong branches - which will give it a complete global coverage. FIXI does not service the retail market directly, but it does have partnerships and provide liquidity to regulated retail brokerages within the Institutional and Professional market. FIXI prides itself on being able to reach out globally and providing bespoke services to its clients wherever they are based and offer innovative and state-of-the-art technology to its clients and partners in leading global financial centres. For more details about FIXI: CLICK HERE
Paul Denning - Team Principal:
"FIXI first became a partner of the Crescent Suzuki Superbike team last year in BSB and we're very fortunate that FIXI's global aspirations in the professional FX market match Crescent Suzuki's in the World Superbike Championship for 2012. Everybody knows that the commercial situation worldwide is tough and that sports sponsorships are increasingly difficult to secure, so we are both proud and delighted that FIXI has decided to extend the 2012 partnership to title sponsor; we intend to re-pay FIXI's trust in full. Despite a tough start to the season we very much hope that this change of livery - with more prominent FIXI branding from Donington Park onwards - coincides with the team fighting for the podium."
Richard Wynn - CEO FIXI PLC:
"We are delighted to be stepping up to title sponsor of the Crescent Suzuki World Superbike team because the opportunity to carry our brand globally in such a premium event was too good to miss. When Paul approached us earlier in the season to partner the team we were happy to be associated with Crescent Suzuki on the world stage and to make the step up to title sponsor is a big involvement for FIXI, but one that I think suits our business profile very well. This is our second season with the Crescent team after being with them last year at British Superbike level and they are a great team to work with and we are pleased to be with them as title sponsors.
"FIXI provides Foreign Exchange trading applications and liquidity to the professional market place. Since 2006 we have extended our operation to Chicago and, more recently Singapore and Hong Kong. The Foreign Exchange market is constantly evolving. Our technology and ambitions match those of Crescent. WSBK is a fantastic venue broadcasting worldwide to audiences who can associate themselves with the bikes and the fantastic venues give FIXI the opportunity to entertain clients and target new areas to distribute the brand."