QUICK , the Belgian fast food giant has joined forces with Gravity and Jérôme d’Ambrosio in the GP2 Series for the 2009 season, starting with the Monaco Grand Prix.
Gravity Sport Management is happy to announce the signature of a partnership with the Belgian fast food company, Quick. In the next race at Monaco this weekend the DAMS car driven by Jérôme d’Ambrosio will carry the Quick colours on its side pods, nose and rear wing.
THE AGREEMENT. It is part of the economic policy pursued by Gravity, a company founded in 2008. It offers integrated bespoke sponsorship systems for companies wishing to use motor sport as a communications medium. Gravity provides an individual, unique answer to the marketing aims of each partner: backing of one or more drivers in a specific championship, or in several categories in a specific country or an extended geographical zone. >
THE PARTNER. The Quick fast food company was created in Belgium in 1971. At the end of last year its network consisted on 453 restaurants in Europe, mainly in Belgium and France with 75% as franchises. Quick is particularly attached to doing its job perfectly by mobilising its personnel on the quality of its products and services while offering the best quality/price ratio. >
THE CHALLENGE. Jérôme d’Ambrosio finished the Asian GP2 Series in the runner-up spot this winter, and is currently lying second in the GP2 Series overall classification for drivers. His short-term aim is to begin the new partnership with a victory on the most prestigious circuit in the world, and his long-term objective is to finish the championship in the top three. Brigitte Schmitz, Gravity Sport Manager: “Our partnership with Quick is the result of a year’s work dedicated to development of the young drivers that we promote. We’re delighted to see Quick on Jérôme d’Ambrosio’s car in GP2 this weekend in Monaco – and for the rest of the 2009 season. It proves that our programme is making its mark. Today, Gravity Marketing has become an indispensable marketing partner in the world of motor sport. Quick has understood this and its involvement with us is contributing to the development of young European talents.”
GRAVITY IN BRIEF Gravity Sport Management, which began in 2008, is based in Luxemburg. Its aim is to pick out, back and promote young drivers thanks to the support of private investors. Gravity provides its future champions with a complete structure to ensure their development: it includes their driving technique, their physical fitness training and their familiarisation with the economic aspect of motor sport and the media world.
This year Gravity is backing eight drivers; Jérôme d’Ambrosio (Belgium, GP2 Series Championship), Ho Pin- Tung China (A1GP Championship), Adrien Tambay (France, F3 Euroseries Championship), Marco Wittmann (Germany Euroseries F3 Championship), Christian Vietoris (Germany, F3 Euroseries Championship), David Mengesdorf (Germany, Formula BMW Europe Championship), Jim Pla (France, Formula BMW Europe Championship), and Simone Corsi (Italy, MotoGP Championship).
