Department of Tourism and Leisure Invites Expressions of Interest for TT Licensing Programme
The Isle of Man Government’s Department of Tourism and Leisure, which owns and operates all of the rights to the TT Races, today announces the opportunity for third party individuals and companies to become official licensed partners to the event and to use the TT brand, name and logo to support their own commercial activities.
Expressions of interest are sought from local and international companies who wish to seek licences to produce official TT goods or services across a range of sectors. Licences will be granted for periods of up to 5 years on an exclusive basis.
The DTL recently undertook a comprehensive process to define and register the trademarks associated with the races. It can now ensure that only officially licensed partners who contribute to the operating costs of the event are allowed to associate their brands and companies with the TT. Protecting and licensing the TT brand is one of the ways that the Department is able to raise revenue to contribute to the costs of running the event.
Classes subject to existing agreements include T shirts, polo shirts, tops, jackets and fleeces, caps and hats, rucksacks and bags, flags and pennants, mugs, towels, umbrellas, decals and stickers, scarves, lanyards, badges and key rings, pins.
Hon Martyn Quayle, MHK, Minister for Tourism and Leisure, Isle of Man Government commented:
“The TT licensing programme is an excellent way for local and international businesses to associate themselves with this world famous event. Licensed partners have a great opportunity to promote awareness of their businesses, build brand values and generate revenue through sales of TT endorsed products and services.”
The TT Races were first run in 1907 and take place annually on the Isle of Man. The races and their associated international media coverage are a key part of the DTL’s strategy to enhance the Island’s economy and reputation by encouraging tourism and visitors to the Island.
