Go Motorsport gets girl power backing
Sixteen-year-old racing sensation Sarah Moore is the latest motor sport star to become an ambassador for the MSA governing body’s Go Motorsport campaign. The record-breaking teenager from York joins an impressive roster of ambassadors, which also includes Jenson Button, the reigning FIA Formula One World Champion, multiple Le Mans winner Allan McNish and legendary F1 team owner Sir Frank Williams.In 2009, Moore became the first female to win a major one-make motor racing championship at national level when she secured the coveted Ginetta Junior Championship title. The North Yorkshire driver raced to five victories during the 20-round season, which supported the premier HiQ MSA British Touring Car Championship at the UK’s major race tracks. Her remarkable achievements led to her being shortlisted for the BBC Young Sports Personality of the Year award and the 2009 ‘British Club Driver of the Year’ accolade at the highly prestigious end-of-season Autosport Awards.Established by the Motor Sports Association, governing body of UK motor sport, Go Motorsport was launched at the McLaren Technology Centre by former world champion Lewis Hamilton in 2008. The campaign sets out to help newcomers into all areas of the sport whether as a competitor, spectator or volunteer. The list of ambassadors supporting the initiative reads like a ‘Who’s Who’ of British motor sport and includes an impressive line-up of former F1 stars such as Martin Brundle, David Coulthard and Damon Hill as well as high-profile motor sport personalities including Lord March and Murray Walker. Emphasising the increasing number of women involved in the sport, Moore joins TV presenters Louise Goodman and Vicki Butler-Henderson to become Go Motorsport’s third female ambassador… and this in the week of International Women’s Day.“It’s a great honour for me to be asked to join such a select band of Go Motorsport ambassadors,” said a delighted Moore who will be defending her Ginetta Junior title in 2010. “Luckily I have a supportive family which is heavily involved in motor sport, so I could start racing karts from a very young age. But it’s much harder for those who might not know where to start or just how easy it is to get involved, even from as young as eight years old. It’s also great fun and I’m hoping that I can encourage lots more boys and girls of all ages to get involved.”The appointment of Go Motorsport’s first teenage ambassador endorses the initiative’s recently introduced School Visits programme which sees ten Regional Development Officers presenting the many exciting opportunities offered by motor sport to students in classrooms and school assemblies around the country.“We are delighted that Sarah Moore has agreed to become an ambassador and has recognised the enormous benefit that she can bring to the campaign,” said Colin Hilton, Chief Executive of the Motor Sports Association. “We know the title-winning achievements of Lewis Hamilton and Jenson Button are inspiring thousands of youngsters all over the country; Go Motorsport and the School Visits programme is helping many of these children to turn their dreams into reality. Sarah’s success is also highlighting the wide range of motor sport open those who are still too young to drive on the public roads. On top of that, as a young woman she’s underlining that this is one of the few sports in which men and women really can compete head-to-head on a level playing field.”