Gulf has announced the launch of Endurance, its new premium grade fuel brand, which is now available to all dealers nationwide. The new brand reflects Gulf’s long term association with motorsport and, in particular, classic world endurance events such as the 24 hours of Le Mans.Unsurprisingly, the first site in the UK to be supplied with Gulf Endurance is the Silverstone Fuel Station, situated within the paddock at the UK’s premier race circuit. This weekend, Silverstone plays host to the Le Mans Series, where two Gulf-sponsored Aston Martin Racing LMP1’s will compete in the headline event, the Autosport 1000km of Silverstone.Ed Brookes, Finance Director, of Silverstone Circuits said: “Silverstone and Gulf are two strong brands, already inherently linked by racing traditions. Now we are working together in what promises to be an interesting and mutually beneficial partnership.” “It is the ideal location and timing for Gulf to launch its new Endurance range,” explains Keith Jewers, Director, Gulf Retail. “Shell and BP have successfully met consumer demand with the introduction of higher octane fuel brands and now Gulf is the first independent to do so.”As part of the long term tie-up between Silverstone Circuits – the home of British Motor Racing – and Gulf, both parties will explore joint promotional opportunities. The Silverstone Fuel Station will also stock Gulf’s range of specialist racing lubricants and high octane racing fuel, Gulf Endurance 102, which has been specially formulated for track use.