in partnership with Bluefish TV
“Race Car Comfort” uses No. 99 GAINSCO team for positive-message reinforcement
Since its inception, GAINSCO/Bob Stallings Racing has embodied total-team effort, group goal attainment and the power of positive thinking for success both on and off the race track. Those attributes and more are the main messages of the new video short “Race Car Comfort” produced by Bluefish TV, which features the No. 99 GAINSCO “Red Dragon” and team.
Shot at the team’s Dallas-based race shop and on location during Continental tire testing at Virginia International Raceway (VIR) in 2010, “Race Car Comfort” debuted at the RightNow Conference for church leaders in November and is now in full distribution in a DVD kit entitled “Lead Beyond Our Walls.” Bluefish produces Christian-based, positive-message videos primarily for educational and instructional use for church and youth groups, student ministries, and similar programs and missions.
“Race Car Comfort” centers on a fictional driver who is more interested in installing car-slowing creature comforts in the No. 99 rather than working with his team to win the next race. The results are predictable and the main message of the video is a familiar one for the GAINSCO/Bob Stallings Racing team.
“When we learned about Bluefish TV and the inspirational programming they produce, we wanted to be involved right away and we were honored to have the opportunity,” said GAINSCO/Bob Stallings Racing co-owner and Vice President of Finance and Marketing, Linda Stallings. “The messages and positive attributes Bluefish delivers in its videos hit home with all of us on the team. It’s no exaggeration to say that we strive to run our entire operation based on these same values and principles.”
The video features actors in the driver, team manager and other roles along with quick cameos of real GAINSCO crew members. Drivers Alex Gurney and Jon Fogarty, and the GAINSCO team, also went the extra mile in mixing in certain shot requests along with the actual tire testing duties at VIR. The video’s storyline also has a little NASCAR-flair in its delivery, which helps “Race Car Comfort” reach an even broader audience.
