Ferrari boss urges CVC to invest in F1 as takeover speculation builds

 Ferrari team principal Stefano Domenicali has called for Formula One's parent company, CVC, to invest in the sport in order to guarantee his team's future interest in the championship.

News Corp. and Italian investment firm Exor, which is run by the powerful Agnelli family who own Serie A football club Juventus, have declared an interest in forming a consortium that could lead to a takeover of F1. Exor’s CEO is John Elkann, who is also chairman of Fiat, the owner of Ferrari, the most famous and influential team on the F1 grid.

Speculation of a takeover has emerged as F1’s teams prepare to start discussions over a new Concorde Agreement, the commercial arrangement that binds together the teams, CVC and the FIA, motorsport’s governing body. Ferrari president Luca di Montezemolo has previously indicated his displeasure with the current deal, which sees CVC take half of F1's annual profits of around £600 million.

“At the moment everything is calm, but soon something will happen,” Domenicali told Gazzetta dello Sport. “From the commercial point of view we need to clarify the following points: who will be involved in the talks? I mean which teams and constructors want to stay and which want to enter F1? And who is responsible for the show? A marketing partner is needed. It can be CVC once more, but it must invest in F1 and develop, and we must make sure our sport becomes interesting for young people.”

Domenicali continued: “F1 must speak their language, use their technologies, internet, tablets, social forums, and remain comprehensible for the audience. F1 is interesting for Ferrari only if these points are taken into consideration, and we must avoid changing the rules too often. We need stability, on top of having grands prix in important countries for our sales, first of all in the USA.”

Source: Sport Business


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