Nascar has signed a major worldwide digital partnership with video news agency SendtoNews, which will see race highlights and other content distributed to thousands of news outlets.The announcement comes on the eve of the Daytona 500, the first race of the 2013 Sprint Cup season.SendtoNews will distribute cuts from the 500, plus the rest of the Sprint Cup series, the second tier Nationwide Series and the Nascar Camping World Truck Series via its News Partnership Network. The package will be tailored for local and international digital media."Were always thinking about ways to offer fans more Nascar content, no matter where they are," said Marc Jenkins, Nascar's vice president of digital media.

"This partnership allows us to better reach fans in communities across the country and enhance the coverage of our sport at the local level. After fully vetting the category, we feel confident that SendtoNews flexible platform provides the most turnkey solution in the local content space and the most powerful way to distribute our content to local outlets."SendtoNews' chief executive Greg Bobolo, whose company debuted its distribution platform at the 2010 winter Olympics in Vancouver, added: "This deal enables SendtoNews to guarantee our media and advertising partners complete highlights of Nascar and multi-year access to one of the largest and most engaged audiences in pro sport."Meanwhile, as the build-up to Sunday's season-opener intensifies, Nascar has signed a partnership with brake pad manufacturer FDF Friction Science. The company's Duralast brand will become the 'official brakes of Nascar'.

Source: SportsPro