Vodafone McLaren Mercedes partners with Gillette for 2013 season

Vodafone McLaren Mercedes and Gillette, the worlds leading mens shaving and lifestyle brand, have agreed on an innovative and dynamic marketing partnership that will kick off at this weekends Chinese Grand Prix in Shanghai.The partnership will reinforce both brands quest for the most superior technology, design and performance in their respective fields. Activation throughout 2013 will include dedicated television spots, an innovative digital campaign and in-store events throughout Asia to highlight and promote the partnership.

Jenson Button launched the Vodafone McLaren Mercedes and Gillette partnership in Shanghai todayVodafone McLaren Mercedes team principal Martin Whitmarsh said:

As one of the most successful teams in Formula 1, Vodafone McLaren Mercedes has a long history of attracting and partnering with the worlds top brands.Indeed, the ongoing relationship we enjoy with so many of our partners is not only a testament to the incredible return on investment we are able to deliver for them, but also to the shared values and loyalties that weve built together over many successful years.For Vodafone McLaren Mercedes to initiate a new partnership with a major multi-national blue-chip brand like Gillette is a terrific opportunity for global promotional activity. Indeed, we are already planning to implement a number of innovative activation strategies across key territories throughout the year.Formula 1 has already seen several large multi-national corporations come onboard this year, so this partnership once again underlines the inherent and ongoing opportunity and value of entering one of the most popular and watched sports in the worldand with one of grand prix racings best established and most consistently competitive teams.Max Menozzi, General Manager ShaveCare Asia, Procter & Gamble, said:This new partnership between Vodafone McLaren Mercedes and Gillette in Asia is a great match: both are world-class brands and both share a passion for winning performance and superior engineering. Together we will now collaborate during the Formula 1 season, and beyond, on a series of exciting initiatives targeted at men across Asia, such as innovative in-store activation, limited-edition razors and a number of other special offers.About Vodafone McLaren MercedesNew Zealand racing driver Bruce McLaren founded the McLaren team in 1963. Since 1966, when it enter its first Formula 1 race, McLaren has won over 180 grands prixmore than any other F1 marque. Celebrating its 50th anniversary in 2013, McLaren is now globally renowned as one of sports most successful competitors and as one of the worlds most illustrious high-technology brands.The McLaren Group has grown to encompass much more than just racing: it houses a cutting-edge electronics division that services the entire Formula 1, Indy Car and NASCAR grids; McLaren Applied Technologies creates cutting-edge solutions for modern industry, while McLaren Automotive not only produced the 1990s original supercar, the F1, but has gone on to launch the internationally acclaimed 12C and P1 high-performance cars.The team campaigns the 2013 FIA Formula 1 World Championship with the driver pairing of 2009 world champion Jenson Button and young Mexican Sergio Perez. They drive the Vodafone McLaren Mercedes MP4-28.About GilletteGillette has been at the heart of mens grooming for over 100 years. Each day, more than 800million men around the world trust their faces and skin to Gillettes innovative razors and shaving products. This commitment to giving men the very best is carried across our line of products


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