Sahara Force India Formula One Team has announced that Varlion, the Madrid-based fashion brand, has joined the team as Official Lifestyle Partner as part of a multi-year deal.
The partnership will see Varlion produce a licensed range of leisure products to be available through the teams recently launched E-shop.
Varlion will also focus on developing a fresh concept for the teams trackside clothing to be introduced from the 2014 season onwards.
The Varlion logo will be visible from this weekends British Grand Prix with branding on the garage panels, transporters and team marketing materials.
From 2014 the logo will be on teams race cars, as well as on the uniforms of team personnel.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: Its great news to welcome such a fresh and exciting brand to the team. The Varlion clothing range mixes style with practicality and Formula One is the perfect stage to showcase their products. The relationship with Sahara Force India clearly demonstrates Varlions ambition to expand into international markets, including India, and benefit from the sports global footprint.
Felix Regalia,Managing Director of Varlion: We are delighted and proud to have agreed a long-term partnership with Sahara Force India. Formula One is the perfect environment to test our products and we plan to design and develop new materials to suit the requirements of the trackside team. We pride ourselves on developing elegant, high quality products by drawing on our strong tradition in design and it is our mission to help make Sahara Force India the best dressed team in the pit lane. This far-reaching partnership with such a competitive Formula One team is a clear indication of our determination to establish our brand within the world of motorsport in the years ahead.
About Varlion
Originating from Argentina but operating out of its extensive headquarters in Madrid, Varlion has established itself as one of the most prestigious fashion brands in sport and lifestyle. Drawing from the personal sporting experiences of its founders, it has been inspired by the spirit and passion of paddle sport and has grown to become the market leader in this discipline over the last eight years. The brand's involvement in motorsport has seen Varlion supply official technical, travel and race wear for Formula One teams, in addition to creating a lifestyle range inspired by the heroics of World Champion Juan Manuel Fangio and race winner Carlos Reutemann. Varlion's devotion to motorsport has seen the company also commit to supporting young drivers in their progress through the feeder series. varlion.com
