McLaren Racing has announced the launch of McLaren Racing Club, the home of McLaren Racing fans, a digital membership designed to bring fans closer to the team than ever before. Created for racing fans – from long-standing members of the Papaya family to those experiencing their first race– McLaren Racing Club delivers a seamless experience for supporters around the world.
With fan engagement for the sport at an all-time high, McLaren Racing Club brings our digital ecosystem together to deliver a more connected, personalised and rewarding experience for supporters worldwide.
Replacing McLaren Plus, McLaren Racing Club combines McLaren’s website and new app into one connected ecosystem, creating a new and improved fan membership. Members will enjoy exclusive behind-the-scenes content throughout the season, competitions, members-only experiences at select McLaren events, retail benefits and early access to merchandise drops, as well as bespoke features tailored to individual interests. The platform will feature content and experiences from across McLaren’s racing portfolio, including Formula 1, IndyCar, F1 Academy and Esports as well as the upcoming World Endurance Championship series
The app is designed to connect fans of all ages, wherever they are in the world, and will continue to evolve with new features, experiences and competitions, all aimed at bringing fans closer to the biggest moments and stories from across McLaren Racing. As the platform grows, we plan to introduce additional premium features and membership tiers later in the year, unlocking further exclusive benefits.
Zak Brown, CEO, McLaren Racing, said:
“Digital innovation is at the heart of how we engage with our fans. McLaren Racing Club brings together content, experiences and personalisation in one place, creating a more connected and rewarding way for our global fanbase to interact with the team throughout the season.”
McLaren Racing Club is free to join. Existing McLaren Plus members can upgrade for free, while new fans can sign up at McLaren.com and download the app from the Apple App Store and Google Play.
To give back to the McLaren Racing Club community, members will have an exciting opportunity to enter a competition to win an exclusive once-in-a-lifetime fan experience in Miami. No purchase necessary. Full terms and conditions, eligibility requirements and entry details are available at mclaren.com/club-terms.
