Eighth-generation BMW 3 Series introduces Neue Klasse design

Eighth-generation BMW 3 Series introduces Neue Klasse design

The eighth-generation BMW 3 Series introduces Neue Klasse design and technologies to the heart of the BMW brand
First fully electric BMW 3 Series launches as the new BMW i3, available from launch as the BMW i3 40 xDrive and BMW i3 50 xDrive
BMW i3 M60 xDrive M Performance model will later join the lineup
BMW i3 50 xDrive delivers up to 566 miles1 of range (WLTP) and up to 400 kW DC rapid charging
Two petrol-powered derivatives offered from launch: the BMW 320 and flagship, six-cylinder BMW M350 xDrive.
One BMW 3 Series design, consistent across all powertrains
BMW Panoramic iDrive with BMW Operating System X as standard, and the latest generation of BMW driver assistance technology. Prices in the UK start from £44,975 OTR for the BMW 320 and £47,925 OTR for the BMW i3 40 xDrive.
First BMW i3 UK customer deliveries commence in autumn 2026, while petrol-powered derivatives will arrive in January 2027.


For more than 50 years, the BMW 3 Series has combined benchmark driving dynamics, everyday usability and distinctive design. More than 18 million examples have been sold worldwide since 1975, making it the most successful model in the history of the BMW brand. Now in its eighth generation, it brings the design and technologies of the Neue Klasse to the core of BMW, while offering customers a broad choice of powertrain technologies.

 

The new BMW i3 brings fully electric drive to the BMW 3 Series for the first time, with customers initially able to choose between the BMW i3 40 xDrive and BMW i3 50 xDrive, offering up to 566 miles1 (WLTP) of single-charge range. An all-electric M Performance model, the BMW i3 M60 xDrive will join the lineup in 2027. Two petrol-powered variants will also be available from launch: the BMW 320 and the flagship, six-cylinder BMW M350 xDrive.

 

“The Neue Klasse is about far more than a single car. With the BMW iX3 we demonstrated for the first time how our new design language could blend the sixth-generation of BMW eDrive technology, BMW Panoramic iDrive and the Heart of Joy into a unique overall experience. Scalable and global, the Neue Klasse innovations are now being rolled out across our entire model range. And with the new BMW 3 Series, we are bringing them to the core of the brand for the first time,” said Dr Mike Reichelt, Head of Neue Klasse, BMW Compact and Midsize Class. 


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