Twelve months after Alfa Romeo and Maserati joined forces around a shared vision for the future of bespoke driving experiences, BOTTEGAFUORISERIE celebrates its first anniversary, marking 12 months of success and exclusive creations
One year ago, BOTTEGAFUORISERIE was founded: a new centre of Italian automotive excellence that brings together the extraordinary heritage and forward-thinking vision of Alfa Romeo and Maserati. This project brings together expert craftsmanship, technology and meticulous attention to detail to champion the very best of Made in Italy and shape the future of the bespoke driving experience. Unveiled on 4 November, 2025, BOTTEGAFUORISERIE extends from Modena to Turin and Arese, drawing on the wealth of talent and expertise across the wider Motor Valley: a birthplace of extraordinary cars that go above and beyond. The project is built around four pillars: the exclusive world of Bottega few-offs; the bespoke universe of Fuoriserie; ‘La Storia’, a celebration of extraordinary automotive heritage; and finally ‘Corse’, where racing know-how drives innovation.
Over the past 12 months, the new creative centre has transformed a shared vision into a reality, bringing together the expertise of Alfa Romeo and Maserati and showcasing the identities of the two brands through the four complementary pillars. The journey has been marked by international debuts, extraordinary creations and new exclusive experiences: from the two brands’ first joint appearance at the Ultimate Supercar Garage in Paris to the most refined interpretations of the 33 Stradale, including the one-of-a-kind ‘Perla Nera®’ - a name specifically chosen and registered by the customer to perfectly capture the car’s unmistakable all-black identity, inspired by the tactile and evocative qualities of carbon fibre; from the extreme performance of the Maserati MCXtrema to the exclusivity of the GT2 Stradale ‘Tribute to MC12’ and MCPURA Cielo Tributo 1926, bespoke creations of the Maserati Fuoriserie programme.
The year also saw a series of events and engagements, from Brussels to Monte-Carlo, and from Modena to Trieste and Arese, as well as increasingly direct connections with customers, who are themselves the protagonists and co-creators of these unique creations. This first anniversary is not only an opportunity to celebrate a successful and productive year, but the starting point for a new and ambitious phase of development.
With this spirit, BOTTEGAFUORISERIE is looking ahead, as highlighted by Cristiano Fiorio, Maserati General Manager of BOTTEGAFUORISERIE and Chief Marketing Officer:
“We are proud of what we have achieved so far, thanks to the talent of our people and this combination of heritage, customisation and motorsport. BOTTEGAFUORISERIE goes beyond the automotive world, bringing together the culture of Italian craftsmanship and a contemporary vision of beauty, while opening a dialogue with the worlds of art, design and creativity. But we are only getting started. The near future holds exclusive and innovative developments, including a new BOTTEGAFUORISERIE project under the Alfa Romeo brand, as previewed last May at the Stellantis Investor Day 2026. This project will highlight the passion, performance and bold Italian character at the heart of Alfa Romeo's DNA, paving the way for further innovation. We will continue to transform this extraordinary heritage into new masterpieces and take Italian excellence to even greater heights, bringing our strategic vision to life.”
Bottega: the art of transforming exclusivity into emotion
At the heart of the initiative, Bottega represents the ultimate expression of bespoke expertise of Alfa Romeo and Maserati, where design, engineering and craftsmanship come together to create truly distinctive few-off and one-off creations. This approach is embodied in two authentic contemporary icons: the Alfa Romeo 33 Stradale and Maserati MCXtrema, vehicles that express their respective brand identities through a tailor-made approach that elevates them beyond mere products, turning them into symbols of beauty and exclusivity. Conceived, developed and assembled in Italy, each model is the result of close collaboration among the industry's finest designers, technicians and engineers.
In 2026, this philosophy was reflected in special interpretations of the 33 Stradale: from the exclusive example featuring a green livery, inspired by legendary models from the past such as the GTA, GTAm and 33 Bertone Carabo, displayed at the Ultimate Supercar Garage in Paris, to the first delivery in the United States, in Austin, Texas, featuring a Rosso Villa d’Este finish with a white stripe and the number 14; from the ‘Perla Nera®’, unveiled at the Museo Alfa Romeo with its bodywork entirely finished in exposed matt carbon fibre, to the special configuration displayed at the 2026 Paris Motor Show and dedicated to the French capital, featuring a damask design centred on the Quadrifoglio to celebrate the bond between Italy and France.
Creations like these reflect the owners’ vision and transform the dialogue with Bottega into a one-of-a-kind experience.
La Storia: a legacy that continues to inspire the future
Preserving the past means creating the conditions for it to continue inspiring the future. This philosophy lies at the heart of La Storia, the pillar dedicated to preserving and promoting the exceptional automotive heritage of Alfa Romeo and Maserati.
It was a significant year for the Museo Storico Alfa Romeo in Arese, which celebrated the 50th anniversary of its inauguration, underscoring its ongoing role as a vibrant meeting place for the brand and its community of enthusiasts. This hub of technical and motorsport heritage continues to share its legacy through exhibitions, cultural initiatives and special events dedicated to the history of the Biscione.
The Officine Classiche also enjoyed a busy and rewarding year, certifying and restoring numerous classic Alfa Romeo gems customers entrusted to the skilled technicians and restorers of Alfa Romeo Classiche. These same mechanics also supported Alfa Romeo in the 1000Miglia: an unforgettable journey across Italy that was met with a warm reception from the public. From Officine Classiche to the historical archives, from the museum spaces to major international events, BOTTEGAFUORISERIE helps preserve a legacy that continues to shape the design culture and identity of the brands.
Four souls, one shared vision
One of the most distinctive characteristics of the first year of BOTTEGAFUORISERIE was its ability to create tangible connections between different areas of activity, giving rise to unique projects in which history, customisation and motorsport culture complement one another. BOTTEGAFUORISERIE is where history becomes a source of inspiration; creativity finds new forms of expression and motorsport brings its values into the present. This meeting of eras and expertise transforms the brands’ heritage into new opportunities for invention, demonstrating how collaboration among the four pillars of the new creative centre can produce masterpieces built to stand the test of time.
