Dunlop are to make a major investment in UK motorsport by introducing 'Great and British' Dunlop Motorsport Festivals for the 2006 season.
The weekend events are to be backed by a major marketing programme to broaden the appeal of national motorsport and introduce new spectators to the sport, and will feature a number of leading UK championships, racing at top line circuits.
The final list of championships that are part of this package will be announced shortly, but four of the UK's biggest racing championships, the John Cooper Mini Challenge, Radical Enduro and Radical BiDuro Championships, and Avo Ginetta Championship have already signalled their commitment to the package, which is backed by the British Automobile Racing Club. (BARC).
Dunlop Motorsport Manager, Gary Wassell stated: "Dunlop have increased their commitment to UK motorsport this year with the title sponsorship of the Dunlop MSA British Touring Car Championship. The 'Great and British' Dunlop Motorsport Festivals will play an active role in our marketing strategy, complement our existing UK motorsports activities from the BTCC to Dunlop Race Academy at grass roots level, and will take national motorsport to a new audience and provide entertainment for the whole family.
Further information on the package will be unveiled during the coming weeks, including details of the heavyweight promotional support that is planned for the 2006 season.
James Bailey, Manager, Corporate Communications, confirmed the intention to invest: "Motorsport is key to reinforcing Dunlop's position as the drivers brand. The Festivals will complement our BTCC involvement and will play an integrated role in our promotion of Dunlop. We are making a six figure commitment to national motorsport with this package and are confident that we can work with our partners to provide an entertaining, premium and high-value day out for all the family.
We have a truly exciting and innovative marketing plan for these events, which will give unparalled access to the action for spectators, and unrivalled value for drivers and teams. Our entire marketing strategy for Dunlop is based around the passion of driving, and we are delighted to work with a group of partners that share the same vision"
