Maxim comes to BTCC finale
MAXIM, one of the world’s most popular men’s magazine title, will supply grid girls for this year’s final round of the Dunlop MSA British Touring Car Championship at Brands Hatch this coming Sunday 2 October.The girls have been selected from MAXIM’s ‘Little Black Book’ – which features the 101 sexiest single girls in Britain – to represent each of the BTCC’s starters at Brands Hatch.Their appearance is scheduled to receive coverage in a forthcoming edition of MAXIM – currently read by more than 800,000 people a month in the UK.MAXIM’s website maximmag.co.uk, which attracts 374,000 unique visitors and 10 million page impressions per month, will also feature the girls’ BTCC day out.Already, MAXIM magazine has helped promote this weekend’s BTCC title-decider at Brands Hatch with full-page advertising in its pages and on-line with ticket competitions.Dennis’s Group Publishing Director Phil Parker comments. "The BTCC has acted as a fabulous promotional platform for our titles. With live terrestrial television coverage on ITV1 and further TV exposure across Europe on the Motors TV channel, plus what I’m sure will be a huge race day crowd, what better weekend to promote our hugely popular Little Black Book publication than at the BTCC title decider."BTCC Series Director Alan Gow adds: "MAXIM’s inclusion in our partnership with Dennis Publishing is a fantastic bonus. To be associated with the world’s biggest selling men’s magazine is of enormous marketing value to all our partners, teams and their sponsors. MAXIM’s very high standards will I’m sure mean the girls add considerably to what will be a very exciting day for the championship and all its many thousands of fans around the world."MAXIM is part of BTCC media partner Dennis Publishing’s stable of titles that also includes best-selling weekly motoring magazine Auto Express and top monthly automotive reads Evo and Test Drive. Both Auto Express and Evo logos have featured prominently on all BTCC cars’ door panels during the 2005 season. Combined, Auto Express and Evo attract around 600,000 readers a month in the UK.