The ProBax Experience

ProBax™ Technology Revolutionises the Future of Seating - Sitting is Believing

Back pain is the UK’s leading cause of disability, costing the NHS just under £500 million each year*, and the nation an estimated £5 billion due to 4.9 million working days being lost**. NuBax Limited unveiled its innovative new seat design yesterday (Monday 31 October, 2005) at the Transport Research Laboratory (TRL) in Wokingham. NuBax’s patented seat technology, ProBax™, offers ground-breaking benefits in terms of comfort and health, and has already attracted considerable interest from the automotive and aviation industries.

The new  technology  has  also  been  embraced  by  health  and  education  campaigners,  who  have  recognised  the  impact  the technology could have in both educational and office environments. ProBax  technology  is  already  available  in  the  automotive  industry,  with  Lotus  leading  the  way,  becoming  the  first manufacturer in the world to introduce the “ProBax” seat in its 2006 MY Elise and Exige marques. Both models have had seats  specifically  adapted  and  developed  by  NuBax,  helping  to  significantly  improve  the  postural  position  of  the occupant’s spine whilst seated.

Steve Swift, Head of Vehicle Engineering at Lotus, commented, “We are the first car manufacturer in the world to feature the ‘ProBax’ technology and we are very impressed with the results. We have carried out extensive tests with people of various  shapes  and  sizes  and  the  improvements  are  extremely  good.  The  seat  padding  and  foam  base  have  been specifically  designed  by  NuBax,  enabling  us  to  remove  the  pre-existing  lumbar  mechanism.  This  has  helped  reduce weight, vital for Lotus of course, increase the amount of useable space in the cockpit, and lower item costs.”

ProBax seat technology offers considerable medical benefits, including:   significant improvements to comfort levels   increased blood flow through the body, resulting in improved alertness and performance   major implications for the reduction of DVT-like events in both the automotive and aviation industries   an enhanced sitting position that helps maintain the correct natural curvature of the spine for longer reduced muscle fatigue   improved spatial awareness

Monday’s ‘Experience’ was organised by NuBax with Lotus Cars, offering guests the opportunity to test drive two of its Elise models and two of its Exige models – one of the model variants being fitted with 2005 model year seats, and the other with 2006 model year ProBax seats. Guests also took part in a ‘live experiment’ to measure blood flow and comfort levels of the new automotive and aviation seats.

Mike Raulerson, a registered vascular technician from the Medical Clinic of North Texas, has worked closely with NuBax during the development of the ProBax technology, and flew to the TRL test track to conduct trials on the blood flow of guests sitting in the NuBax-designed seats versus the originals. The  trials  were  designed  by  Dr  Jon  Senkowsky,  an  eminent  US  cardiovascular  surgeon. 

Dr  Senkowsky  said,  “NuBax seat technology significantly improves the postural position of the spine whilst seated, and the ProBax technology has demonstrated a significant improvement in lower limb blood flow for the occupant of the seat. Increased blood flow has been shown to enhance response times, raise alertness levels and reduce the onset of muscle fatigue. It also reduces the risk of DVT-like events.

The technology offers significant health and safety benefits for the automotive, aviation and general working environments alike.” The  ProBax  seat  is  currently  in  testing  with  five  global  automotive  manufacturers,  however,  while  the  benefits  of  the automotive  seat  were  clearly  demonstrated  during  the  ‘test  drive’,  the  day  also  provided  NuBax  with  the  perfect opportunity to unveil its prototype aviation, school and office seats.

NuBax  CEO  Ian  Moore  commented,  “The  technology  lends  itself  to  rapid,  cost  effective  implementation  and  is revolutionary in the respect that it can be applied to almost any vehicle or aircraft seat, or freestanding chair, regardless of  who  makes  the  seat,  frame,  or  cushion.  The  ProBax  seat  has  already  been  adopted  by  Lotus  in  the  automotive industry, and we’re extremely excited about the unveiling of our prototype seats for the aviation industry, educational and office environments.

“ProBax technology is attracting major interest from a number of industries around the globe. Improved comfort, coupled with  clear  medical  benefits  to  the  end  customer,  is  a  powerful  combination.  To  achieve  this  whilst  potentially  lowering costs,  reducing  weight  and  increasing  the  overall  spatial  awareness  of  the  vehicle  is  what  makes  our  technology  so unique.“

Dr  Lady  Ann  Redgrave,  a  campaigner  for  the  introduction  of  ProBax  seating  in  schools,  also  attended  the  event  on Monday to voice her support for the technology and its potential benefits, and stated, “Having spent many years treating patients  with  back  pain,  often  caused  by  poor  posture,  the  NuBax  technology  offers  a  solution  which  could  easily  be incorporated into all types of seating. The successful trials suggest that using this technology in school seating would not only  improve  posture  and  assist  in  preventing  future  back  problems  but  also  increase  attention  span  and  learning capabilities due to reduced muscle fatigue and improved blood flow."

ProBax technology changes the dynamics of the underlying foam seat without changing the structural elements in any way. It acts to subtly, but directly alter the body’s posture so as to improve comfort. Tests suggest that the postural and medical improvements brought about by the design could lead to improved productivity and raised concentration levels, a reduction in health problems such as neck and lower back pain, leading to implied benefits for both employees and employers.

Donna Jackson, Founder & Director of Product Development at NuBax said, “The more knowledgeable the consumer becomes  about  their  body,  the  higher  the  demand  for  comfort  and  safety.  While  technology  is  constantly  offering  us mechanical  devices  to  make  changes,  the  spine  remains  the  same  and  innately  knows  how  it  needs  to  sit.  NuBax technology was designed to allow the total body an opportunity to maintain its natural position without effort.  

There are 24 important reasons to maintain proper posture: 7 cervical, 12 thoracic and 5 lumbar!

There is a reason your mother told you to sit up straight, now you can tell her you are”.


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