Fusion Interactive announced an exclusive relationship with the Grand American Rolex Sports Car Series for worldwide rights to develop, publish and distribute Grand-Am-branded interactive racing games through 2009.
This agreement allows Fusion Interactive to create interactive games on a number of gaming platforms, including PCs and consoles, using Grand-Am properties. Fusion Interactive will release the first title, “Grand-Am Racing 07”, at the 2007 Rolex 24 At Daytona on Jan 27th. “Grand-Am Racing 07” will be released as a PC game for 2007 and then we will expand to the console platform in 2008.
“We are excited by the relationship with Grand-Am,” said Fusion Interactive CEO Dennis Bainbridge. “We believe in the product Grand-Am is putting on the track and look forward to helping them expand their fan base.”
“Grand-Am Racing 07 is also going to break new ground on online gaming, marketing and distribution,” added Bainbridge. “We have created a unique online marketing and distribution model that will allow the race teams and sponsors to participate in the revenues. Our online gaming will also have some unique features not found in any other game currently on the market.”
“As a series, we have been focused on expanding our market,” said Grand American President Roger Edmonson. “The gaming industry is a very important part of our overall growth strategy. Additionally, Fusion Interactive was a natural choice for us. Their background in our series as well as their technical and management abilities will help Grand-Am reach its goals”
Fusion Interactive, LLC develops, markets, publishes and distributes interactive software racing simulation games for various platforms. The Company was formed as a limited liability company under the laws of Delaware in 2006. Company operations are currently conducted through offices in Washington, D.C. and Vancouver, BC.
The Grand American Road Racing Association, which operates and sanctions the Rolex Sports Car Series presented by Crown Royal Special Reserve and the KONI Challenge Series, is the premier road racing organization in North America. The 15-race 2007 Rolex Series schedule and the 12-race KONI Challenge Series calendar will deliver professional sports car racing to key markets throughout North America. All 2007 Rolex Series events will be televised in the United States and Canada on SPEED and distributed globally through ESPN International. With title sponsorship support from Rolex Watch USA and presenting sponsorship from Crown Royal Special Reserve, the Rolex Series showcases emerging and legendary drivers from around the globe and thoroughbred racing machines from the industry's leading constructors and the world's top automobile manufacturers.
