Philips Shavers has signed an agreement to increase its 2007 sponsorship commitment with Formula One’s WilliamsF1 Team to cover on-car branding.

Following a successful trial year in 2006, Philips Shavers saw a global turnover increase for its shaving line of business since the sponsorship became active.

Under the expanded deal it will increase its team sponsorship by over 50 per cent and become an on-car sponsor. In addition to Official Sponsor branding, Philips will be given increased advertising rights including Official Sponsor Designation, use of logo and team imagery, and endorsement rights via both team drivers, Nico Rosberg and Alex Wurz.

source - sportbusiness.com