Leading publishing group Dennis has confirmed it will remain the Dunlop MSA British Touring Car Championship’s official media partner for a fourth consecutive year in 2007, increasing its coverage of the BTCC through three of the UK’s best-loved titles Auto Express, Evo and Maxim.
Combined, the three magazines attract an annual readership of almost 25 million (as figures below show), while their websites draw some 40 million unique visitors per year. Through their pages and on-line the BTCC will receive a mixture of editorial content including features and regular news reports, ticket competitions, promotions and event advertising.
Auto Express, which will spearhead Dennis’s coverage of the BTCC, is by far the nation’s best-selling motoring weekly, while fellow flagship titles Evo and Maxim remain among Britain’s most popular monthly automotive and men’s publications respectively.
Auto Express’s and Evo’s logos will again appear on the door panels of all BTCC cars, plus the championship’s podium and television interview backdrops during 2007. Dennis’s sister publications Men’s Fitness and PC Pro will also be part of the mix, further exposing the BTCC to an even wider demographic audience.
The fact that the BTCC’s popularity continued to grow at a phenomenal rate in 2006 made re-signing with the championship an easy choice for Dennis. The BTCC’s street events, when the championship’s cars are demonstrated in major cities in front of the watching public, added to the appeal. In 2006, the BTCC’s star drivers were in high-speed action in front of 12,000 people in Edinburgh city centre, following similar events in Newcastle and Milton Keynes in 2005.
Phil Parker, Dennis Group Publishing Director says: “We are delighted to extend our partnership with the BTCC. It receives absolutely fantastic coverage on television and when it comes to interacting with the public and our readers is simply on a different level. That has provided us with a very high-profile environment in which to promote our products to a hugely enthusiastic, attentive and loyal ABC1 audience.
“In 2007 our coverage of the championship will be increasing and we will announce new ideas and campaigns based around BTCC race weekends as the season progresses.”
Alan Gow, BTCC Series Director adds: “Dennis’s continued commitment to the BTCC is a great testament to the championship’s standing as one of the biggest sporting spectacles in the UK.
“Coverage, particularly on a regular basis, in titles such as Auto Express, Evo and Maxim is of immense value to the BTCC and all its participants. Each title enjoys a very high profile and collectively they enable the BTCC to be read by many millions of potential new fans.
"I’m very proud of what is a very strong relationship and look forward to working with Dennis throughout 2007 as the BTCC continues to go from strength to strength.”
