London-based automotive communications agency, Automotive PR, has launched what it believes is the sector’s first PR agency blog today (5 February 2007). Representing a wide variety of clients and covering a broad range of motor industry products and services, Automotive PR’s blog promises to offer a daily insight into the workings of the automotive industry, as well as becoming a forum for industry news and events.

Automotive PR is Europe’s leading specialist automotive communications agency and works on behalf of a range of clients from motor manufacturers and multi-national industry suppliers to motor dealers and small privately owned companies. The company undertakes a range of services but its principal specialisation is in developing and managing effective media relations programmes on behalf of its clients.

Martin Hayes, Managing Director of Automotive PR explains: “Here at Automotive PR we are always looking for inventive and effective methods of developing good communications practice in our industry sector – on behalf of both our clients and the media who cover them. Through our new blog, we aim to give readers an insight into the agency – who we are, what we’ve done and where we’re going – while offering thoughts and opinions on industry topics from a new perspective. We’ll emphatically not be using the blog site as a promotional tool – it’s designed to stimulate two-way communications about issues of the day.”

“All of our team - now numbering 10 - will be writing entries for the blog site, and while we all share a passion for the automotive industry, we are interested in different areas and definitely have some differing opinions on certain things in both our private and working lives!”

The Automotive PR blog can be found at www.automotivepr.com/blog.php