Long-time Sponsor to Re-Enter the Nextel Cup Series: It's"PEAK Week" at Daytona Speedweeks
Daytona, Florida (February 10, 2007) - Long-time racing supporter and sponsor tosome of the most celebrated drivers in motorsports history, Old World Industries ofNorthbrook, Illinois, has today announced that its PEAK® Antifreeze brand will re-enterNASCAR Nextel Cup in 2007 by entering into an agreement with Dale Earnhardt,Incorporated to sponsor top Rookie-of-the-Year candidate Paul Menard and the #15PEAK/Menards DEI Chevrolet.
Menard, entering his first full season of Nextel Cup action, willhave PEAK adorn his #15 Chevrolet throughout the entire2007 season. PEAK will serve as Primary sponsor duringSpeedweeks at Daytona, and in the Fall Bristol Nextel Cuprace. Menard will also appear within PEAK advertising,promotions and in-store merchandising programs at Menardsstores throughout the United States.
"I am excited to represent PEAK Antifreeze , a powerhouse automotive brand with a realhistory in racing," said Menard. "PEAK products represent quality and highperformance, which means a lot to me and my team," added Menard.
In years past, PEAK spokesmen have included some of biggest names in NASCARhistory, including Dale Earnhardt, Sr., Michael Waltrip, Bobby Allison and Kyle Petty.PEAK signed IndyCar® Series standout Danica Patrick during her rookie season in2005, and she continues to represent the brand today.
For Petty, who brought his famous #42 PEAK Pontiac to VictoryLane in the early '90s, pronounces strong sentiment of his timewith PEAK. "I believe all NASCAR fans appreciate it when a bigsponsor like PEAK re-enters Nextel Cup Racing," stated Petty."PEAK has a long legacy of supporting young up-and-comingdrivers like Paul. I was one of PEAK's young drivers, too - and itsure is great to see that PEAK mountain on the hood of a Cupcar," added Petty. In recognition of the brand's return to theNextel Cup Series and in honor of its relationships with both Pettyand Menard, PEAK and Old World Industries will be making adonation to Petty's Victory Junction Gang Camp charity for everylap that each of the drivers complete in the 2007 Daytona 500.
For PEAK, securing a relationship with Paul Menard and DEI in their move to Nextel Cupis an important step in bringing greater awareness of their products, as well as creatingnew and exciting promotional opportunities for their retail partner, Menards. "As asupporter of Paul and Team Menards in the Busch Series, we've watched Paul battle his
competition with tremendous drive and spirit," stated Josh Russell, Director of Marketingfor PEAK Antifreeze.
"We feel that Paul's competitive personality, professionalism and desire to win parallelour goals with our products, and we believe that he will represent PEAK with nothingless than a first class effort," added Mark Kraus, Vice-President of Marketing for OldWorld Industries.
For Speedweeks in 2007, it will defintely be "PEAK Week" inDaytona. In addition to seeing the iconic PEAK mountain logoon the hood of the #15 DEI Nextel Cup Chevrolet, PEAK willalso adorn the hood of DEI's #15 PEAK/Menards BuschSeries car (also driven by Menard) for Saturday's race, as wellas the hood of Thorsports' #88 PEAK/Menards Chevrolet(driven by Matt Crafton) for Friday's Craftsman Truck Seriesrace.
