Jim Beam® The Official Spirit of Racing™, will give one lucky race fan and three of their friends the unique opportunity to do “double-duty” by attending both the Indianapolis 500 at the Indianapolis Motor Speedway and the Coca-Cola 600 at Lowe’s Motor Speedway in Charlotte on Sunday, May 27.
The winner of the Jim Beam 1100 will be awarded a unique chance to experience 1,100 miles of great motorsports in one day.
There will be VIP treatment for the entire weekend for the winner and guests, including private air transportation from Indianapolis to Charlotte. At each track, the winner and guests will enjoy the race from an exclusive VIP suite. They also will have the chance to meet and support the two Jim Beam-sponsored drivers, Michael Andretti and Robby Gordon.
“This is a once-in-a-lifetime event for a consumer to experience the biggest day in motorsports and an opportunity that only the Official Spirit of Racing could provide,” said Brian Gallagher, manager, Jim Beam Racing. “By offering the winner the chance to see the two races, we’re able to connect our IRL and NASCAR sponsorships and reinforce our commitment to motorsports.”
The promotion kicked off Feb. 14 (where legal), and race fans can enter through regular mail or online at jimbeam.com. The winner is tentatively scheduled to be announced Tuesday, May 1.
Jim Beam once again will support Andretti’s return to racing as he comes out of retirement to drive in the 91st Indianapolis 500. He finished third last season in a car sponsored by Jim Beam, just behind his son Marco.
“Finishing behind my son last year at the race was one of my most memorable and proudest moments of my racing career,” Andretti said. “I am looking forward to another successful run at the Indy 500 with Jim Beam supporting my efforts. Last year’s race was such a close finish that it’s motivated me to try for the win this year.”
On the NASCAR side, Jim Beam is entering its third year with Robby Gordon Motorsports as a primary sponsor of the No. 7 Ford Fusion driven by team owner Robby Gordon, who has raced “double duty” at Indianapolis and Charlotte a record four times.
“As a past competitor of the double duty, I think it’s great that Jim Beam can make this trip possible for consumers,” Gordon said. “For a Jim Beam race fan, there’s no better way to experience the Indy 500 and the 600 at Lowe’s Motor Speedway.”
Beam Global Spirits & Wine, Inc. is the fourth largest spirits company in the world. Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), an $8-billion leading consumer brands company.
