Concert May 25 at IMS
Rock icon Kid Rock will be the headline act for the Miller Lite Carb Day Concert on Friday, May 25 at the Indianapolis Motor Speedway, Miller Brewing Company and IMS officials announced today.
The concert is free to all ticket holders for Miller Lite Carb Day, the final day of on-track activity before the 91st Indianapolis 500 on Sunday, May 27. Additionally, legal-drinking-age race fans can win tickets in promotional 24-packs of Miller Lite starting in April.
“The Miller Lite Carb Day concert is the ultimate convergence of two of America’s favorite pastimes – rock and racing,” said Dockery Clark, director of sports and alliance marketing at Miller Brewing Company. “Kid Rock is known for his energetic and exciting live performances, so he’s sure to get the fans at Carb Day revved up for the big race.”
Miller Lite is the official beer sponsor of Indianapolis Motor Speedway. The Miller Lite Carb Day concert, which takes place on the Miller Lite Stage in the infield of the Speedway’s oval, is the final event of an action-packed day for fans at IMS.
“Kid Rock is a perfect musical match for Miller Lite Carb Day,” IMS President Joie Chitwood said. “His music is all about power, emotion and a good time, and that’s exactly what our fans experience on one of the most popular days during the Month of May in Indianapolis.”
The final practice for the IndyCar® Series before the 91st Indianapolis 500 starts the on-track activity from 11 a.m.-noon (ET). The Freedom 100 race for the Indy Pro Series™ starts at 12:30 p.m., followed by the popular Checkers/Rally’s Pit Stop Challenge at 1:30 p.m. The Miller Lite Carb Day Concert is scheduled to start at approximately 3:30 p.m.
General admission tickets are $10 and can be purchased in advance online at www.indianapolismotorspeedway.com, via phone at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area or at the Ticket Office at the Indianapolis Motor Speedway. Tickets also can be purchased at the gate. All Miller Lite Carb Day activities are included in the ticket price.
Since breaking out with “Devil without a Cause” in 1998, Rock has received a wide assortment of honors, including multiple Grammy Award nominations, and taking home such trophies as a Billboard Music Video Award and “Favorite Male Pop/Rock” honors from the American Music Awards.
As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals – more than twice as many as its major competitors – at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975.
Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across six continents.
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2007 Indianapolis 500 tickets: Tickets are on sale for the 91st Indianapolis 500, scheduled for Sunday, May 27.
Tickets can be purchased at the Indianapolis Motor Speedway’s Web site, indianapolismotorspeedway.com, by phone or at the Indianapolis Motor Speedway Ticket Office. The IMS Ticket Office can be contacted at (800) 822-INDY outside the Indianapolis area or (317) 492-6700 locally. Ticket Office hours are 8 a.m.-5 p.m., Monday through Friday.
Parking and camping permits for “The Greatest Spectacle in Racing” also can be purchased online, by phone or at the Ticket Office.
