Hamiltons success fuels fans’ thirst
British fans have found a new sporting hero in Lewis Hamilton following his phenomenal success at last weekend’s Australian Grand Prix, where he took a podium finish in his first ever Formula One race. Silverstone, hosts of the FORMULA 1™ Santander British Grand Prix, on 6- 8 July, has seen ticket sales soar since Hamilton’s sensational debut, which has captured the imagination of the British public. The Silverstone call centre and website have been inundated with enquiries since Hamilton’s success, with ticket sales over the last three days up by more than 200% compared with the equivalent three days leading up to last weekend’s F1 season opener. Having four British drivers racing in this year’s FORMULA 1™ World Championship, has already fuelled interest in this year’s British Grand Prix - one of the biggest occasions on the British sporting calendar – and Hamilton’s podium finish has taken this to an entirely new level. At the recent launch of Silverstone’s ‘Back the Brits’ campaign, a season-long initiative to generate support for all four British drivers, BRDC President and 1996 FORMULA 1™ World Champion Damon Hill predicted that 2007 would be an exciting year for all four drivers, in particular Lewis Hamilton. Hill commented, “Lewis is with the right team at the right time and has every chance of going on to win Grands Prix this season. He can expect a fantastic reception at his home race and he would go down as a legend in the sport if he were to win the British Grand Prix in his first ever season.” Tickets for the 2007 FORMULA 1™ Santander British Grand Prix are available from £99 (£50 for Children). For further information, or to purchase tickets, visit www.silverstone.co.uk, or call 08704 588 300.