for home race

As  the  countdown  to  the  2007  Formula  One      British Grand Prix gathers pace, Santander and Abbey have announced a series of promotional activities to further support and leverage the title sponsorship of Britain’s biggest annual sporting event, which takes place at Silverstone Circuit (Northampton) on 6th – 8th July.

Santander is one of the world’s largest banks, with more branches worldwide than any  other  international  bank. 

To  celebrate  its  150th  anniversary  in  2007,  it  has embarked on a high profile entry into Formula One     sponsorship, which as well as the   Santander   British   Grand   Prix,   also   includes   sponsorship   of   the   Vodafone McLaren  Mercedes  team  and  its  championship  leading  drivers  –  Spanish  double reigning  World  Champion  Fernando  Alonso  and  British  sensation  Lewis  Hamilton.

Abbey, the UK’s 6th largest bank and a wholly owned part of the Santander Group since  2004,  will  be  providing  integrated  support  for  the  sponsorships,  with  equal branding at the British Grand Prix in terms of trackside signage, advertising, circuit promotions and guest fulfilment programmes.

In  addition  to  making  his  presence  felt  at  the  front  end  of  the  F1      grid,  Lewis  is making a dramatic impact in Abbey’s 714 branches across the United Kingdom – all of  which  now  boast  life-sized  displays  of  the  racing  prodigy  as  part  of  an  Abbey Mortgage  consumer  promotion.   

The  promotion  not  only  involves  giving  away  one hundred  pairs  of  grandstand  tickets  to  the  British  Grand Prix, but  one of the lucky winners  will  also  then  walk  away  with  £100,000.  The  lucky  winner’s  name  will  be drawn and announced by Lewis at Silverstone on race day, 8th July.